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PROFITABLE TALKS...

Dawn Farrow discusses her new business in the experience economy, her background in performance, and her role in creating engaging live experiences and marketing strategies to enhance profitability.

PROFITABLE TAKEAWAYS...

• We are a business working in the experience economy.
• I run major experience, live experiences, and marketing campaigns.
• Talking to global marketers about how to be part of the experience.
• The importance of networking events in the experience economy.
• Strategies to better market experiences for profit.
• Engaging with audiences through live experiences is crucial.
• The role of community in enhancing marketing efforts.
• Understanding the experience economy is key for modern marketers.
• Profit generation is a primary goal in the experience economy.
• Collaboration with global marketers can lead to innovative strategies.

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