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In this episode of the Profitable Creative, host Christian Brim speaks with Jonathan Schüßler, a photographer and videographer based in Germany. They discuss Jonathan's journey into the creative industry, the dynamics of the wedding industry, and the balance between personal life and work. Jonathan shares insights on B2B marketing, the importance of SEO, and building trust with clients. They also delve into pricing strategies and the emotional aspects of pricing in both the wedding and B2B sectors. The conversation concludes with Jonathan's thoughts on the challenges and opportunities in the creative business landscape.

PROFITABLE TAKEAWAYS...

• Jonathan started his journey in photography while studying at university.
• He transitioned from shooting weddings to focusing on B2B video content.
• The wedding industry in Germany is influenced by trends from the US and Australia.
• Jonathan prefers to work locally to maintain a work-life balance.
• SEO is crucial for local businesses to compete effectively.
• Building trust with clients is essential for successful marketing.
• Pricing strategies can significantly impact perceived value.
• Emotional factors play a key role in purchasing decisions.
• Jonathan enjoys the variety of working in both wedding and B2B sectors.
• He emphasizes the importance of presenting oneself professionally in business.

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PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim interviews Jon Morgan, founder of Rival Studios, who shares his journey from aspiring pastor to successful entrepreneur in the creative business. Jon discusses the evolution of his company from JM Films to Rival Studios, focusing on video production in the sports industry. He emphasizes the importance of sales, hiring challenges, and the impact of AI on creative work. Listeners gain insights into pricing strategies, navigating project-based work, and the significance of understanding client budgets.

PROFITABLE TAKEAWAYS...

• Jon Morgan's journey began in digital media during high school.
• He transitioned from aspiring pastor to entrepreneur after being laid off.
• Starting JM Films, he focused on video production after realizing his strengths.
• The shift to Rival Studios marked a commitment to the sports industry.
• Networking and perseverance were key in breaking into sports media.
• Sales became a crucial focus for sustaining the business.
• Hiring challenges led to a reliance on freelance talent.
• Project-based work created cash flow inconsistencies.
• Understanding in-house vs. freelance models is essential for growth.
• Pricing strategies evolved from competitive to value-based approaches.

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PROFITABLE TALKS...

In this episode of the Profitable Creative Podcast, host Christian Brim speaks with Vincent Pugliese about his journey from a successful photography career to becoming a coach and the creator of the Unconference. They discuss the importance of pursuing passion, the challenges creatives face in balancing their artistic and business sides, and the innovative structure of the Unconference that fosters genuine connections among attendees. Vincent shares insights on coaching, the significance of clarity in goals, and the value of personal connections in the creative community.

PROFITABLE TAKEAWAYS...

• Vincent Pugliese emphasizes the importance of pursuing passion over credentials.
• He transitioned from a successful photography career to coaching after realizing his true calling.
• The Unconference was created to foster genuine connections without the traditional conference structure.
• Attendees are encouraged to choose their own adventure and engage in meaningful conversations.
• The event focuses on personal connections rather than sales pitches or upselling.
• Customization of attendee experiences, including personalized snack bags, enhances engagement.
• Vincent believes in the power of asynchronous coaching to provide flexibility for clients.
• He curates attendees to ensure a quality experience, avoiding those who seek to sell rather than connect.
• Creatives often struggle with balancing their artistic passions and business acumen.
• Clarity in goals is essential for success in any entrepreneurial venture.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Rob Genovesi, a brand strategist and entrepreneur, about his journey from corporate life to building a successful brand strategy business. They discuss the importance of overcoming fear, the role of intentionality in business, and how to effectively niche down to attract the right clients. Rob shares insights on the significance of branding in sales and the necessity of having a clear mission and vision for business success. The conversation emphasizes that profitability is achievable without the need for a large business, and that understanding one's unique value proposition is key to attracting clients.

PROFITABLE TAKEAWAYS...

• Rob Genovesi transitioned from corporate life to entrepreneurship after facing layoffs.
• Fear can paralyze individuals, but overcoming it is crucial for success.
• Brand strategy is essential for business growth and profitability.
• Intentionality in business decisions leads to better outcomes.
• Narrowing down your niche can help broaden your client base.
• A strong brand can make marketing efforts more effective and efficient.
• Understanding your mission and vision is vital for business direction.
• People often buy when they are ready, not during a sales pitch.
• Profitability can be achieved without needing a large business.
• Building a brand helps in solving client problems effectively.

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In this episode of the Profitable Creative, host Christian Brim speaks with Stewart Cohen, a seasoned photographer and filmmaker, about his journey in the creative industry. They discuss the challenges faced by creatives in business, the importance of passive income, and the distinction between solopreneurs and business owners. Stewart shares insights on licensing intellectual property as a revenue stream and the impact of AI on the creative landscape. The conversation emphasizes the value of authentic content and the lessons learned from entrepreneurial experiences.

PROFITABLE TAKEAWAYS...

• Stewart Cohen's journey began with a passion for photography and filmmaking.
• The transition from film to digital was a significant change in the industry.
• Licensing content early on provided a competitive advantage.
• Creatives often struggle with the business side of their work.
• Passive income is crucial for sustaining a creative career.
• The distinction between solopreneurs and business owners is important.
• Licensing fees have decreased due to market saturation.
• Authentic content holds value in the age of AI.
• Learning from mistakes is a vital part of entrepreneurship.
• The journey of entrepreneurship is filled with ups and downs.

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In this episode of The Profitable Creative, host Christian Brim speaks with Joshua Thompson of Bright Beam SEO about the intricacies of local SEO, the evolution of marketing strategies, and the importance of specialization in business. Joshua shares his journey from financial services to SEO, the challenges he faced in growing his agency, and the personal growth that comes with entrepreneurship. The conversation emphasizes the need for businesses to define their target markets, the significance of saying no to opportunities that dilute focus, and the realization that control is often an illusion in the entrepreneurial journey.

PROFITABLE TAKEAWAYS...

• Local SEO is focused on helping local businesses, especially in home services.
• Joshua's journey into SEO began with a financial business and evolved through various marketing roles.
• The disconnect between sales and service in SEO companies can lead to frustration for clients.
• Specialization in services can lead to better results than trying to be a jack-of-all-trades.
• Saying yes to opportunities can lead to growth, but knowing when to say no is crucial.
• The long tail effect in marketing allows for niche targeting, which can be more effective than broad approaches.
• Defining a target market too broadly can hinder growth; specialization is key.
• Challenges in entrepreneurship often stem from personal growth and self-control issues.
• The importance of understanding human behavior in marketing cannot be overstated, especially in the age of AI.
• Building a business requires letting go of control and trusting others to manage parts of it.

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In this episode of Profitable Creative, host Christian Brim interviews Austin Bonderer, an intellectual property patent attorney with over 26 years of experience. They discuss the nuances of intellectual property law, including patents, trademarks, and copyrights, and the importance of protecting one's creative work. Austin shares insights on the patent application process, the significance of trademarks, and the potential consequences of failing to secure intellectual property rights. The conversation also touches on international considerations, the concept of fair use, and practical advice for business owners navigating the complexities of IP law.

PROFITABLE TAKEAWAYS...

• Intellectual property law is nuanced and complex.
• Each patent examiner operates like their own office.
• Obviousness is a key factor in patentability.
• Trademarks are established as soon as a product is sold.
• Federal trademark registration offers significant legal benefits.
• Costs for trademark registration can vary widely.
• International trademark protections can be secured through the Madrid Protocol.
• Failing to protect IP can lead to significant business losses.
• Fair use allows limited use of copyrighted material under certain conditions.
• Copyright law applies to the expression of ideas, not the ideas themselves.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, Christian Brim hosts Beatrice Gutknecht from Badassery by Bee. They discuss the concept of 'badassery' as doing things exceptionally and pushing back against social norms. Beatrice shares her journey of starting her business, overcoming personal and professional challenges, and the importance of aligning business strategies with client needs. The conversation also touches on the value of pricing based on the economic value delivered to clients.

PROFITABLE TAKEAWAYS...

• Badassery means doing things to an exceptional level.
• Pushing back against social norms can lead to unique business strategies.
• Aligning business strategies with client needs is crucial.
• Pricing should reflect the economic value delivered to clients.
• Entrepreneurship involves overcoming personal and professional challenges.
• Understanding the market and adapting is key to success.
• Value pricing can lead to better financial outcomes.
• Building a business requires focus and clarity on client value proposition.
• Networking and personal branding are important for business growth.
• The journey of entrepreneurship is filled with learning and adaptation.

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In this episode of the Profitable Creative, host Christian Brim speaks with Kim Vargo, a former high school math teacher turned entrepreneur, about her journey into the wedding industry. They discuss the challenges of transitioning from teaching to running a business, the importance of systems and processes, and the need for financial literacy among entrepreneurs. Kim shares her experiences with client management, marketing strategies, and the significance of building trust with clients. The conversation emphasizes the need for creatives to find recurring revenue models and streamline their operations to achieve success.

PROFITABLE TAKEAWAYS...

• Kim transitioned from teaching to entrepreneurship for more flexibility.
• She found her niche in the wedding industry as a systems strategist.
• Marketing oneself can be challenging for creatives.
• Most clients struggle with managing their inquiries and proposals.
• Financial literacy is crucial for entrepreneurs to succeed.
• Building trust with clients is essential for business growth.
• Recurring revenue models can provide stability for creatives.
• Streamlining processes can help reduce stress for clients.
• Understanding client needs is key to providing effective solutions.
• Networking with knowledgeable individuals can aid in business development.

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In this episode of the Profitable Creative, host Christian Brim interviews marketing expert Perry Marshall, who shares his unique journey from engineering to marketing. Perry discusses the pivotal moments in his life that shaped his career, including a transformative conversation with a professor that highlighted his dual understanding of people and technology. He delves into the importance of financial literacy for entrepreneurs, the artist vs. entrepreneur dichotomy, and how to find fulfillment in business. Perry also emphasizes the intersection of marketing and human psychology, and the need to overcome limiting financial beliefs to achieve success. The conversation concludes with Perry offering resources for listeners to further their understanding of marketing and entrepreneurship.

PROFITABLE TAKEAWAYS...

• Perry Marshall's journey from engineering to marketing showcases the blend of analytical and creative thinking.
• A professor's insight can significantly impact one's career direction and self-understanding.
• Entrepreneurship often requires a shift in mindset, especially after setbacks like job loss.
• Understanding the artist vs. entrepreneur dichotomy helps clarify motivations in business.
• Financial literacy is crucial for entrepreneurs to avoid pitfalls and ensure business success.
• Finding fulfillment in business involves aligning personal passions with market needs.
• Marketing is a blend of arithmetic and human psychology, requiring both analytical and creative skills.
• Overcoming financial beliefs is essential for personal and professional growth.
• The importance of negotiation and asserting value in business transactions cannot be overstated.
• Resources like Perry's book can provide valuable insights for aspiring entrepreneurs.

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