In this episode of The Second Degree with Emily Merrell, we sit down with Yesenia Reinoso, award-winning bilingual founder of Y Communicate. 

Yesenia shares her expertise on how businesses can effectively craft their unique story, establish a strong brand presence, and leverage PR and corporate communications to scale. From debunking misconceptions about PR to offering actionable tips on thought leadership and visibility, this episode is packed with invaluable insights for entrepreneurs ready to take their brand to the next level.

Highlights:

• The role of storytelling in branding and corporate communications
• Misconceptions about PR and why it’s more than just media coverage
• How to craft an authentic, impactful brand story
• When and how to implement PR into your business strategy
• Thought leadership and the power of affiliations for growing visibility
• Building in-house communications teams and the importance of crisis management

To learn more about Yesenia Reina check her out on instagram at @y.communicate

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