Financially Ever After Widowhood

Crafting Stories with Erika Shafer

Listen Later

How do you craft a story that resonates with both investors and customers? In this episode of North Star Leadership podcast, Erika Shafer - a Director for Strategic Communication for Madrona Venture Group, shares her insights on the art of storytelling in business. She highlights the importance of tailoring the narrative for different audiences—investors versus customers—and the key role of authenticity and empathy in making a lasting impact.

Key Insights

  • Storytelling for investors often focuses on trends, technology, and potential returns, with AI being a recurring theme.
  • When communicating to customers, the focus shifts to the value they will receive, with less emphasis on technology like AI unless it directly benefits them.
  • Authenticity in communication builds trust, while using buzzwords like AI without clear explanation can lead to distrust.
  • Founders must be clear about what the market needs and how their product serves that need, aligning their communication with the audience's values.
  • Erika shares her experience with writing content for Madrona, emphasizing the importance of balancing expert insights with actionable advice for founders.

    • Resources

    Erika Shafer on Madrona Website | LinkedIn | Email: [email protected]

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

    ...more
    View all episodesView all episodes
    Download on the App Store
    Financially Ever After WidowhoodBy Stacy Francis
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    39 ratings

    More shows like Financially Ever After Widowhood

    View all
    This American Life by This American Life

    This American Life

    91,117 Listeners

    Planet Money by NPR

    Planet Money

    30,642 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,691 Listeners

    Marketplace by Marketplace

    Marketplace

    8,752 Listeners

    The Best of Car Talk by NPR

    The Best of Car Talk

    16,566 Listeners

    The Daily by The New York Times

    The Daily

    112,351 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,419 Listeners

    Stay Wealthy Retirement Podcast by Taylor Schulte, CFP®

    Stay Wealthy Retirement Podcast

    666 Listeners

    Short Wave by NPR

    Short Wave

    6,374 Listeners

    Retirement Planning Education, with Andy Panko by Andy Panko

    Retirement Planning Education, with Andy Panko

    866 Listeners

    Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

    Wiser Than Me with Julia Louis-Dreyfus

    10,691 Listeners

    Off the Fence with Karen Covy: Mastering Decision Making, Divorce & More by Karen Covy

    Off the Fence with Karen Covy: Mastering Decision Making, Divorce & More

    10 Listeners