In this episode of the DevReady Podcast, Anthony Sapountzis welcomes Josephine Dayco, Brand & Operations Manager at Undeclared Variable and Co-Founder of Kalicoo. Josephine brings a wealth of experience in strategic communication and creative technology, sharing her journey from engineering to leading a platform that empowers Australian women in web3, metaverse, and AI. Tune in as they discuss the intersection of creativity and emerging tech, the challenges women face in male-dominated industries, and the importance of clear, impactful communication in marketing.

Josephine recounts her career transition from engineering to creative roles after moving to Australia in 2009. Initially involved in a global marketing rebrand, she later took time to reassess her career, rediscovering her passion for writing and communication. Her experience underscores the importance of asking the right questions and creating clear, effective messaging, which has been a consistent theme throughout her career.

The discussion also touches on the misconception that content creation and marketing are straightforward. Anthony shares his journey from struggling with writing to mastering it through practice, while Josephine emphasises that writing, like product development, requires continuous improvement. Both agree that translating complex technical language into accessible, customer-friendly messaging is essential, focusing on the value rather than the technical details.

Anthony and Josephine explore the significance of understanding both a brand's identity and its audience in marketing strategies. Josephine shares her experience of recognising her unique value as a woman in a male-dominated team, stressing how diversity brings fresh perspectives. Anthony adds the importance of encouraging diverse voices, especially in settings where team members might be hesitant to contribute.

Finally, they discuss the challenges women face in traditionally male-dominated fields like tech and gaming. Josephine highlights the necessity of personal connections in explaining technical concepts and compares developing a brand or project to crafting a recipe, emphasising the role of execution over mere ideas.

SXSW Sydney 2024

This October, join Josephine and her team for the "Tech & Tonics" panel at SXSW Sydney 2024.

Leading industry voices from Kalicoo will be sharing valuable insights and lessons learned, plus highlighting opportunities in the web3, blockchain, and AI space.

Link to the session here: SXSW Sydney 2024 Schedule

To discover more Kalicoo events, visit: Events | Kalicoo | 100 Women