In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:

Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:21] Is it espresso and tonic water?

·      [01:46] It’s an elevated Americano?

·      [02:01] Can you summarize your expertise?

·      [03:00] How has PR changed in the networking industry?

·      [04:54] Is there messaging for supply shortages?

·      [06:16] Adding graphics and timelines to your supply shortage messages?

·      [06:57] How do press releases differ from B2C and B2B?

·      [09:19] Technical vs. somewhat technical press releases?

·      [10:07] Do you have any useful tips for PR pros that are working in B2B space?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:05] Is part of it creating different forms of content?

·      [15:21] Empathy and participation for internal communications

·      [15:47] Do you think PR pros are spending more time on internal communications?

·      [17:08] Should PR agencies start to do internal communications?

·      [18:01] Is the great pivot still happening?

·      [18:58] Do some social networks work better for product launches?

·      [21:33] Should PR pros try to find the next trend?

·      [22:38] Fun question: What is one innovation you would like to see in the PR industry?

·      [24:04] Getting a more holistic metric?

·      [25:04] Final thoughts

·     Asees Singh was our guest today.

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