In this episode of the Embellish Pod, I sit down with Shawn from Bluegrass Bitters to explore the fascinating journey from a personal quest for the perfect old-fashioned to the creation of a unique brand. Discover how Shawn's passion for consistency and quality in cocktail bitters led to the development of Bluegrass Bitters, a brand that aims to complement Kentucky bourbon with precision and flair.

Key talking points include:

The inspiration behind Bluegrass Bitters and the quest for the perfect old-fashioned. The challenges and triumphs of entering a market dominated by established brands. Insights into the creative process of developing unique bitters flavors like Five Spice Orange and Black Walnut. The science and artistry behind crafting a smoky simple syrup that enhances cocktails without overpowering them. The dynamics of running a business with a partner, balancing personal and professional life. Future plans for Bluegrass Bitters, including new product lines and market expansion.

Whether you're a bourbon enthusiast or a cocktail connoisseur, this episode offers a deep dive into the world of bitters, blending, and the business of crafting exceptional cocktails.