Do you know the difference between your business brand and your branding?

In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience.

We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate with their ideal guests, showing why it is so important to know your audience and what truly sets your guest experience apart.

Claire shares insights on using storytelling as a framework to clarify your brand identity to attract your ideal guests. This conversation highlights the importance of intentional marketing and the need to continuously experiment with messaging while maintaining a consistent brand voice.

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Key Takeaways:

• Understanding the difference between brand and branding is essential for a effective marketing strategy.
• A cohesive branded guest experience enhances customer satisfaction from discovery and booking, right through to arrival.
• Developing a 'brand story' helps businesses connect more deeply with their ideal guests.
• Experimenting with messaging can uncover what resonates best with your ideal guest.
• Creating distinct messaging avoids clichés and increases the chances of standing out in an ever more crowded short term rental market.

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Find out more about Weekend Candy:

Weekend Candy website

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Connect with Sarah:

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