Everyone wants to see their company highlighted in major media outlets, but that's not always a good goal for small-medium businesses. So what should you do to build your PR presence? We brought in David Martin, co-founder of Heed Public Relations, to talk about crafting your unique PR game plan. You'll learn how to build a local presence that grows nationally, how to set the right expectations when working with PR partners, and how to tell your company's story in a way that makes media outlets (and others) want to talk about you.