In this episode, Naphtali interviews Mark Levy, CEO and founder of Levy Innovation. Mark talks about discovering your USP and selling that big, SEXY idea that sets you apart in this competitive marketplace. Mark talks about coming up with an internal marketing strategy that will help leaders articulate their thoughts properly and drive up engagement levels. He recounts some of his experiences where he successfully built up his clients brand equity. He also talks about mastering your critical elevator speech, a must in this fast paced, competitive economy. Tune in and discover some great insights from this positioning consultant on how to build and sustain the most important brand, yourself.