Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia).

This episode covers:

-The changes in hotel search trends from COVID-19,

-The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic,

-Enterprise SEO,

-Travel content strategy,

-And more.