Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia).
This episode covers:
-The changes in hotel search trends from COVID-19,
-The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic,
-Enterprise SEO,
-Travel content strategy,
-And more.