Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

Today a short discussion on training brought to mind by a visit to Lake Placid Olympic downhill ski jumping training center.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/08/2018

The Importance of Training

Craig Peterson: [00:00:01] Hi, Craig Peterson here. I don't know if you've seen my Facebook feed you might want to check it out. I'm up at the Olympic Training Center in Lake Placid and it's really kind of cool. This is where they do the training for the Winter Olympic ski jump competitions. And, of course, when I'm recording, it's summertime well, early summer. And you might wonder how they do it. I got some really cool video that I posted up on Facebook of them doing some training of the younger kids who are Olympic hopefuls. Of course, the team isn't assembled yet. They're not doing the training here, but these kids are certainly hopeful in their own teams and they're moving their way up there's a progression. It's really cool, to see and how they do it in the summer time which is they're using basically the same hills and some of the small hills covered with some kind of plastic type of surface on the top and then they ski jump into a pool. They’ve got some special devices in place to help make sure that they don't hit the water really hard to kind of break the surface tension. It's fun to see and it's fun to watch. So, you might want to check it out. Over on my Facebook page. The thing that comes to mind is something that again the FBI has been talking about and I've been talking about for years on my radio show when it comes to training the number one thing that most people and businesses just aren't paying attention to, when it comes to right down to security. 

: [00:01:30] These kids in the summertime doing winter ski jumps. They've got everything right. They've got their winter ski boots on. They've got the winter skis going down these hills that are typically used in the winter and they're recreating the conditions just like it would be if they were here in the wintertime except of course for the problems of being no snow right. So, they're doing the best they can. How much time are we taking, with our employees, when it comes to conducting training on the security front, keeping the black hats out and making sure that our employees are really getting white hat training. So that they know what the bad guys are going to do. So, they know how to derail it when the bad guys are trying to attack, because we're talking about a multibillion dollar industry where they're coming after us and sometimes they're just pretending they're good guys right there pretending they're wearing white hats and they get us to do things maybe we shouldn't do and our employees to do things that they shouldn't do either and we end up losing a whole lot of money because of it. And I don't know if you noticed in the news, I'll have to talk a little bit more about this, but you know that router hack that we talked about the one the Russians have been involved in. It turns out according to Cisco talos that Cisco is determined here that it was a lot worse than we originally thought. 

: [00:02:55] I mean a lot worse, they were breaking SSL encryption and using man in the middle attack techniques. As part of that, they were also faking Bank sites. So, you'd go to your bank they get your account information your log in, eccetera. They would take money out of that account and then guess what. When you went to the bank legitimately to try and see how your balance was right they would change the bank's page so that when you checked your balance everything looks normal. Right. And because it's all going through Russia just going through your local VPN. Believe it or not, one that you did not install but they installed for you. And now when you are looking at the bank balances, actually adjusting it in real time as you go on the site, you have no idea that they've actually stolen that money from you and transferred it out of your account. So, even looking at the bank balance online doesn't guarantee that they didn't get it from you. So, check it out. Go online you'll see a whole lot more information about it. The training's really important and I think you'll have a lot of fun if you have a look at those videos I posted of the kids doing their training at the Olympic facilities in Lake Placid New York. Take care and We'll talk again, tomorrow.

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

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Follow me on Twitter for the latest in tech at:

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For questions, call or text:

855-385-5553

Today a short discussion on training brought to mind by a visit to Lake Placid Olympic downhill ski jumping training center.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/08/2018

The Importance of Training

Craig Peterson: [00:00:01] Hi, Craig Peterson here. I don't know if you've seen my Facebook feed you might want to check it out. I'm up at the Olympic Training Center in Lake Placid and it's really kind of cool. This is where they do the training for the Winter Olympic ski jump competitions. And, of course, when I'm recording, it's summertime well, early summer. And you might wonder how they do it. I got some really cool video that I posted up on Facebook of them doing some training of the younger kids who are Olympic hopefuls. Of course, the team isn't assembled yet. They're not doing the training here, but these kids are certainly hopeful in their own teams and they're moving their way up there's a progression. It's really cool, to see and how they do it in the summer time which is they're using basically the same hills and some of the small hills covered with some kind of plastic type of surface on the top and then they ski jump into a pool. They’ve got some special devices in place to help make sure that they don't hit the water really hard to kind of break the surface tension. It's fun to see and it's fun to watch. So, you might want to check it out. Over on my Facebook page. The thing that comes to mind is something that again the FBI has been talking about and I've been talking about for years on my radio show when it comes to training the number one thing that most people and businesses just aren't paying attention to, when it comes to right down to security. 

: [00:01:30] These kids in the summertime doing winter ski jumps. They've got everything right. They've got their winter ski boots on. They've got the winter skis going down these hills that are typically used in the winter and they're recreating the conditions just like it would be if they were here in the wintertime except of course for the problems of being no snow right. So, they're doing the best they can. How much time are we taking, with our employees, when it comes to conducting training on the security front, keeping the black hats out and making sure that our employees are really getting white hat training. So that they know what the bad guys are going to do. So, they know how to derail it when the bad guys are trying to attack, because we're talking about a multibillion dollar industry where they're coming after us and sometimes they're just pretending they're good guys right there pretending they're wearing white hats and they get us to do things maybe we shouldn't do and our employees to do things that they shouldn't do either and we end up losing a whole lot of money because of it. And I don't know if you noticed in the news, I'll have to talk a little bit more about this, but you know that router hack that we talked about the one the Russians have been involved in. It turns out according to Cisco talos that Cisco is determined here that it was a lot worse than we originally thought. 

: [00:02:55] I mean a lot worse, they were breaking SSL encryption and using man in the middle attack techniques. As part of that, they were also faking Bank sites. So, you'd go to your bank they get your account information your log in, eccetera. They would take money out of that account and then guess what. When you went to the bank legitimately to try and see how your balance was right they would change the bank's page so that when you checked your balance everything looks normal. Right. And because it's all going through Russia just going through your local VPN. Believe it or not, one that you did not install but they installed for you. And now when you are looking at the bank balances, actually adjusting it in real time as you go on the site, you have no idea that they've actually stolen that money from you and transferred it out of your account. So, even looking at the bank balance online doesn't guarantee that they didn't get it from you. So, check it out. Go online you'll see a whole lot more information about it. The training's really important and I think you'll have a lot of fun if you have a look at those videos I posted of the kids doing their training at the Olympic facilities in Lake Placid New York. Take care and We'll talk again, tomorrow.

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

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Today a short review of a study by NTT and what they found about businesses and security -- it's really, disheartening.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/07/2018

The Importance of Security

Craig Peterson: [00:00:00] Hi guys, I'm out by Lake George, still here in upstate New York, enjoying the week. I saw some statistics just came up from NTT and that's going to be the subject of my little lantern today because it's very concerning to me. NTT you probably know these guys they are the Japanese AT&T. And, I think the whole name is Nippon Telegraph and Telegram, in English, anyway. 

: [00:00:28] But they did a survey of businesses and they found that the majority of businesses that were surveyed, and of course they take that, and they push it out to all businesses, but the majority of businesses surveyed said that they would rather pay ransomware than try and prevent the ransomware from getting on their systems in the first place. They'd rather not bother with the security they might need to keep the criminals out and just pay the criminals afterward. There are so many things wrong with that thinking. But let's start with the simplest, which is that if you’re talking about having your systems hacked, remember, you’re going to be out of business. You're hoping that just paying that ransom, which may be as little as five thousand dollars, is enough to get all of your data back. 

: [00:01:21] If you get back in business. Yeah, I got to tell you here what the FBI has said. Hold on a sec, let’s let the truck pass, the joys of doing this live, right. 

: [00:01:35] But according to the FBI statistics, and remember I'm tied tightly with the FBI and they're Infragard programs. So, I get their stats, and they're saying that the majority of businesses never get their data back, ever, even if they pay the ransoms.

: [00:01:53] Then to top it off, you're out of business at least during the time while you're waiting for your data to be recovered. Now, your data may not ever be recovered, as is often the case the majority of the time. Your data is not recovered or maybe just parts of it are returned. These guys are out to get you. And they're out to get you a lot of different ways and it will cost more than that five thousand dollars you spend on security. And in reality, you should be spending somewhere around three to five percent of your budget on security, because it is that important. Certain events will force you out of business. You know you've got to spend that money. You're not going to get your data back. This is this is not something that's worth risking. 

: [00:02:42] And I was just talking about cancer in fact with someone, a little bit about really this is almost like cancer treatments, right. It's like how many people do self-exams for cancer. And some people do. 

: [00:02:58] And those people that do those self-exams are the ones that end up surviving. Why? Because they caught it early and that's the whole idea here, you got to catch the bad guys early, you got to stop them from doing more harm, and stop them from destroying your companies, anyhow. Disappointing news from today from NTT and that survey make sure that you are staying up to date with the technology doing all of your updates. Having a good intrusion protection system, defense system, as well as prevention and keep that business of yours safe, heck, you've put enough money into it and into your career, right. Either way, you don't want to lose it all. Craig Peterson here, and we'll chat again tomorrow. 

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

Message #techtalk

Follow me on Twitter for the latest in tech at:

www.twitter.com/craigpeterson

For questions, call or text:

855-385-5553

Today a short review of a study by NTT and what they found about businesses and security -- it's really, disheartening.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/07/2018

The Importance of Security

Craig Peterson: [00:00:00] Hi guys, I'm out by Lake George, still here in upstate New York, enjoying the week. I saw some statistics just came up from NTT and that's going to be the subject of my little lantern today because it's very concerning to me. NTT you probably know these guys they are the Japanese AT&T. And, I think the whole name is Nippon Telegraph and Telegram, in English, anyway. 

: [00:00:28] But they did a survey of businesses and they found that the majority of businesses that were surveyed, and of course they take that, and they push it out to all businesses, but the majority of businesses surveyed said that they would rather pay ransomware than try and prevent the ransomware from getting on their systems in the first place. They'd rather not bother with the security they might need to keep the criminals out and just pay the criminals afterward. There are so many things wrong with that thinking. But let's start with the simplest, which is that if you’re talking about having your systems hacked, remember, you’re going to be out of business. You're hoping that just paying that ransom, which may be as little as five thousand dollars, is enough to get all of your data back. 

: [00:01:21] If you get back in business. Yeah, I got to tell you here what the FBI has said. Hold on a sec, let’s let the truck pass, the joys of doing this live, right. 

: [00:01:35] But according to the FBI statistics, and remember I'm tied tightly with the FBI and they're Infragard programs. So, I get their stats, and they're saying that the majority of businesses never get their data back, ever, even if they pay the ransoms.

: [00:01:53] Then to top it off, you're out of business at least during the time while you're waiting for your data to be recovered. Now, your data may not ever be recovered, as is often the case the majority of the time. Your data is not recovered or maybe just parts of it are returned. These guys are out to get you. And they're out to get you a lot of different ways and it will cost more than that five thousand dollars you spend on security. And in reality, you should be spending somewhere around three to five percent of your budget on security, because it is that important. Certain events will force you out of business. You know you've got to spend that money. You're not going to get your data back. This is this is not something that's worth risking. 

: [00:02:42] And I was just talking about cancer in fact with someone, a little bit about really this is almost like cancer treatments, right. It's like how many people do self-exams for cancer. And some people do. 

: [00:02:58] And those people that do those self-exams are the ones that end up surviving. Why? Because they caught it early and that's the whole idea here, you got to catch the bad guys early, you got to stop them from doing more harm, and stop them from destroying your companies, anyhow. Disappointing news from today from NTT and that survey make sure that you are staying up to date with the technology doing all of your updates. Having a good intrusion protection system, defense system, as well as prevention and keep that business of yours safe, heck, you've put enough money into it and into your career, right. Either way, you don't want to lose it all. Craig Peterson here, and we'll chat again tomorrow. 

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

Message #techtalk

Follow me on Twitter for the latest in tech at:

www.twitter.com/craigpeterson

For questions, call or text:

855-385-5553

Today a warning about USB Drives and their use and how the Bad Guys including State Actors are using them.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/06/2018

The Dangers of using USB Drives

Craig Peterson: [00:00:00] Hi guys, Craig Peterson here again. I've got a couple of warnings about USB drives, that little small stick drives thumb that we all have. And we use, and it was interesting - I was thinking back right of all of the different ways we used to move data around. Of course way back when it was punched tape and computer tape, I used that a lot. I used it before that punch cards. When I was programming and putting stuff together for computers. I basically used it all the eight in hard sector floppy disks all the way down to the little ones. DVD drive CD-ROM drives. And of course today we are sharing stuff over the network. We've got to us be drives that we're using to carry things around on and sometimes we just copy it to our phone and send it back and forth, that it's really changed over the years. But there is a problem and the problem is that USB drives are now being misused, they're being infected. I've got a report here a warning out from our friends over at the FBI and they're talking about the vulnerability, it's a "cakbot" is what it's called marionette. Now, this is a piece of malware that has been coming on thumb drives come in straight out of China and apparently it might be targeted at one of them is a financial services corporation that they got this some drive infected with this malware variant that's designed to steal bank information banking information. We also have had warnings before as I was thinking about this about us be charging station these public charging stations you see them everywhere now right they are on airplanes you can plug in USP devices you can plug them in at the local coffee shops on and on.

: [00:02:02] And what's been happening is people have been taking those little charging stations plugs a kind of pop off the front and put a little piece of hardware in there. So, it's not just a dumb charging station actually fairly smart. And then the public USB charging stations are then used to install viruses and hack the devices that you plug into the charging stations. Now if you've ever tried to route a phone a smartphone like for instance an iPhone you know that the only way you really been able to route them in the past has been to plug them in to a USB port and then run some software and it uses some of the diagnostic features of the device in order to be able to get into it. And you can root your phone while reading your phone, of course, is getting around the operating systems controls right. So, if you have access to the U.S. port on a smart device whether it's a computer or a smartphone you can potentially, not necessarily but potentially you can get into that device and take control of it. So, this is just kind of a general warning for everybody don't play around with us. Be poured. And if you do get a thumb drive if you buy these things and I do these all the time we use them for installing computers for our customers. Use them for configuring firewalls and moving stuff around. And the thing you have to remember, make sure you format it.

: [00:03:38] Now how do you format a thumb drive. Most people do it on their computer. But once you've put it into the computer, isn't that computer now infected. All right to think about that one for a minute. So, there are devices that you can get. All they do is the format. And these pieces of malware that might be on them don't affect it at all. So, if you're responsible for the security or at least for those of you that are responsible for security in a large organization, make sure you get one of these USB thumb drive bulk erasers. The rest of us use a machine, that's probably not susceptible. Maybe take an old laptop to install Linux on it and use Linux to reformat those thumb drives. The next best thing would be a Mac, and then the worst thing would be a Windows computer because those are the number one targets and frequently they're the ones with the most vulnerabilities. And then you can get all the way as far as what IBM just did in the last month. And they have now banned removable devices in their entirety for their employees to use. So, if you work for IBM you cannot only not use a thumb drive. You can't use one of those detachable USB drives either that so many people use for backing up their systems and moving data around till a couple of warnings about your US drives you might not have thought about it but just because it's so-called freshly formatted and came from the manufacturer in China, doesn't mean it's safe.

: [00:05:08] Always reformat those drives and if you're concerned about security another thing you might want to do, is not only disable those thumb drive port those USB ports on the devices for your computers in the company but you might want to get some epoxy and put the epoxy right there in the ports. So, no one can plug anything in because it's a great place for people to steal data from you. And it's also a great place to introduce malware. Think about what happened with Iran with their nuclear program. We brought their nuclear program to its knees, while we admitted it. Afterward, we worked with of course Israel on this. But, we got onto their computers infected them destroyed their centrifuges because someone found a USB drive that probably Israel had placed at a coffee shop near the nuclear site and they found they saw USB drive. They brought it back and they plugged it into a computer that was not internet connected sitting there controlling the centrifuges and we were able to completely destroy the centrifuges. So, it's a dangerous thing. Be careful with thumb drives. Have a great day and we'll be back of course with another thought here, as I am kind of doing a little bit of vacationing and working here working holiday all at once so as things come up. I've been trying to put out a real quick little podcast. Thanks for listening. Make sure you share it and make sure you go to iTunes and give me a rating. Craig Peterson dot com slash iTunes and leave a comment. I appreciate it. Thanks. Take care. Bye-bye.

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

Message #techtalk

Follow me on Twitter for the latest in tech at:

www.twitter.com/craigpeterson

For questions, call or text:

855-385-5553

Today a warning about USB Drives and their use and how the Bad Guys including State Actors are using them.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/06/2018

The Dangers of using USB Drives

Craig Peterson: [00:00:00] Hi guys, Craig Peterson here again. I've got a couple of warnings about USB drives, that little small stick drives thumb that we all have. And we use, and it was interesting - I was thinking back right of all of the different ways we used to move data around. Of course way back when it was punched tape and computer tape, I used that a lot. I used it before that punch cards. When I was programming and putting stuff together for computers. I basically used it all the eight in hard sector floppy disks all the way down to the little ones. DVD drive CD-ROM drives. And of course today we are sharing stuff over the network. We've got to us be drives that we're using to carry things around on and sometimes we just copy it to our phone and send it back and forth, that it's really changed over the years. But there is a problem and the problem is that USB drives are now being misused, they're being infected. I've got a report here a warning out from our friends over at the FBI and they're talking about the vulnerability, it's a "cakbot" is what it's called marionette. Now, this is a piece of malware that has been coming on thumb drives come in straight out of China and apparently it might be targeted at one of them is a financial services corporation that they got this some drive infected with this malware variant that's designed to steal bank information banking information. We also have had warnings before as I was thinking about this about us be charging station these public charging stations you see them everywhere now right they are on airplanes you can plug in USP devices you can plug them in at the local coffee shops on and on.

: [00:02:02] And what's been happening is people have been taking those little charging stations plugs a kind of pop off the front and put a little piece of hardware in there. So, it's not just a dumb charging station actually fairly smart. And then the public USB charging stations are then used to install viruses and hack the devices that you plug into the charging stations. Now if you've ever tried to route a phone a smartphone like for instance an iPhone you know that the only way you really been able to route them in the past has been to plug them in to a USB port and then run some software and it uses some of the diagnostic features of the device in order to be able to get into it. And you can root your phone while reading your phone, of course, is getting around the operating systems controls right. So, if you have access to the U.S. port on a smart device whether it's a computer or a smartphone you can potentially, not necessarily but potentially you can get into that device and take control of it. So, this is just kind of a general warning for everybody don't play around with us. Be poured. And if you do get a thumb drive if you buy these things and I do these all the time we use them for installing computers for our customers. Use them for configuring firewalls and moving stuff around. And the thing you have to remember, make sure you format it.

: [00:03:38] Now how do you format a thumb drive. Most people do it on their computer. But once you've put it into the computer, isn't that computer now infected. All right to think about that one for a minute. So, there are devices that you can get. All they do is the format. And these pieces of malware that might be on them don't affect it at all. So, if you're responsible for the security or at least for those of you that are responsible for security in a large organization, make sure you get one of these USB thumb drive bulk erasers. The rest of us use a machine, that's probably not susceptible. Maybe take an old laptop to install Linux on it and use Linux to reformat those thumb drives. The next best thing would be a Mac, and then the worst thing would be a Windows computer because those are the number one targets and frequently they're the ones with the most vulnerabilities. And then you can get all the way as far as what IBM just did in the last month. And they have now banned removable devices in their entirety for their employees to use. So, if you work for IBM you cannot only not use a thumb drive. You can't use one of those detachable USB drives either that so many people use for backing up their systems and moving data around till a couple of warnings about your US drives you might not have thought about it but just because it's so-called freshly formatted and came from the manufacturer in China, doesn't mean it's safe.

: [00:05:08] Always reformat those drives and if you're concerned about security another thing you might want to do, is not only disable those thumb drive port those USB ports on the devices for your computers in the company but you might want to get some epoxy and put the epoxy right there in the ports. So, no one can plug anything in because it's a great place for people to steal data from you. And it's also a great place to introduce malware. Think about what happened with Iran with their nuclear program. We brought their nuclear program to its knees, while we admitted it. Afterward, we worked with of course Israel on this. But, we got onto their computers infected them destroyed their centrifuges because someone found a USB drive that probably Israel had placed at a coffee shop near the nuclear site and they found they saw USB drive. They brought it back and they plugged it into a computer that was not internet connected sitting there controlling the centrifuges and we were able to completely destroy the centrifuges. So, it's a dangerous thing. Be careful with thumb drives. Have a great day and we'll be back of course with another thought here, as I am kind of doing a little bit of vacationing and working here working holiday all at once so as things come up. I've been trying to put out a real quick little podcast. Thanks for listening. Make sure you share it and make sure you go to iTunes and give me a rating. Craig Peterson dot com slash iTunes and leave a comment. I appreciate it. Thanks. Take care. Bye-bye.

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Message Input:

Message #techtalk

Follow me on Twitter for the latest in tech at:

www.twitter.com/craigpeterson

For questions, call or text:

855-385-5553

There is an issue with Routers - FBI worldwide alert.  Craig discusses the problems with these routers and what you have to do.

Are you addicted to Cryptocurrencies? Craig talks with Ken and Matt about what some Dr.'s are saying and also gives a warning about Cryptocurrencies and your security clearances.  

Don't use Cruise Control if you drive a Chrysler or Fiat.  Craig speaks with Ken and Matt about two issues related to cars.  Both can be deadly.

Pink Color Jobs?  Craig explains to Matt and Ken what these jobs are and why they have this name.

Do you love knowing what technology is coming in the next year?  Craig tells Ken and Matt about Mary Meekers Internet Trend Report and how and where you can access the information.  She is the standard bearer of "what is coming in tech." 

Find out more on CraigPeterson.com

Related Articles:

The FBI Router Warning - What To Do

Hospital launches rehab clinic to treat cryptocurrency addiction

Fiat Chrysler warns 4.8M Jeep, Dodge, Chrysler and Ram owners to not use cruise control

How Social Media Became a Pink Collar Job

Here’s Mary Meeker’s essential 2018 Internet Trends report

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/06/2018

Chrysler Recall, FBI Router warning, Cryptocurrency issues, Pink Collar Jobs

Craig Peterson: [00:00:00] Hey, good morning, everybody. Craig Peterson here this morning with Ken and Matt. I spent a little time and we talked about of course the FBI warning about our routers and when a little detail. But you guys know about that right. Then we also talked about the Fiat Chrysler warning about 5 million of their vehicles being very, very, dangerous. And social media and how it's now a pink-collar job. Isn't that new. And we talked about Mary Meeker and her latest report the 300 slide internet trends report and what that's all about. And if you are investing in bitcoin or any of these other cryptocurrencies and you have to maintain a security clearance, we've got a big warning for you. So here we go. Have a great day. I'm enjoying myself. I am out in the Adirondacks here doing a little bit of vacationing and meetings of course with friends. That's the way it always goes. 

: [00:00:59] So Here we go with Ken and Matt.  Welcome back again its 738 on the WGAN Morning News and it is Wednesday which means it's time for Craig Peterson, our tech guru. He joins us at this time every Wednesday.

: [00:01:11] Sir, are you this morning doing, I am well, I'm out in Lake George, at Americade, doing some motorcycle riding yesterday it was a little rainy, but it should be nice the rest of the week. 

: [00:01:24] Excellent. Yeah. My wife last asked me if we had a router and I didn't know the answer. 

: [00:01:32] So, there's an issue with routers Yeah this is the same one that we've been talking about the last couple of weeks. The FBI has come out now and given a worldwide alert and we've got to be really careful with this because the problem is that the routers that we're using for our homes, and unfortunately many small businesses are using these home routers as well. Those routers are compromised, many of them with a whole bunch of Russian software, that is taking your data and is sending it all the way out or actually to Russia. Today in Russia they are looking at it for bank account information, credit card information, personal information. So, you've got to replace these things. I've had a lot of our listeners have reached out to me on my text number. I gave out a couple of weeks ago. I mentioned the ORBI, you might remember you can get that right now. Best Buy has the best price on it. That's ORBI. You can get it on Amazon. And one of our listeners was concerned because looking at the reviews on Amazon there were a lot of complaints about the ORBI that come up right at the top of the reviews. However, the ORBI device is a great little router and if you look at it the reviews chronologically it's fantastic.

: [00:02:54] They had a problem about a year and a half ago with some other firmware that's been pretty much fixed now so the ORBI is what I'm recommending people to replace their home routers. Now, if you have a router from your Internet service provider they are taking care of this problem. If you bought an aftermarket router that's when the problems start coming up and that's when you really should look at replacing it was something new. That’s because there's probably not new firmware to fix this problem. It's absolutely huge. It's devastating. We still haven't really begun to see the fallout from this. But make sure you reboot your router at least weekly for now, and go ahead and replace it. And I'm going to be sending more information to people and explaining things, but have a good look at that ORBI router and it will make a difference for you. Big difference. It's a scary world.

: [00:03:52] Speaking of scary worlds, is it possible to be addicted to getting cryptocurrencies. Should I be afraid of, you know, buying them going forward?

: [00:04:04] Yes, it is. It's interesting because I've got a couple articles on that this week in my newsletter. But the problem that we're finding is that people are getting kind of a gambler's addiction to buying cryptocurrencies and it's becoming such a problem that we're starting to see not only doctors talking about it but it could end up being something that gets into the AMA standards as well. Cryptocurrency addiction. The other thing that is happening right now with cryptocurrencies is that we've got a problem with background checks and security. You know, if you have a clearance from the federal government, you have an FBI background check, that is required for working, for instance, down at the shipyard and you bought cryptocurrencies. They're saying now that that could be a big mark against you when it's time to get a background check to renew your security clearance. And the reason why is they're saying that with cryptocurrencies they are so frequently used by the black hats, by the bad guys, the criminals, that they may take that cryptocurrency that you have and count it against you thinking that you may be doing illicit things online. That’s because you can use a cryptocurrency to buy drugs, not just marijuana but all the hard stuff, like fentanyl and other things. you can use that cryptocurrency for all kinds of illicit transactions. So are cryptocurrencies back in the news this week and one of the big warnings is the federal government has not made a standard yet but a lot of people within the review board are saying cryptocurrencies are a big mark against you if you have to have a security clearance. 

: [00:05:58] Craig Peterson is our tech guru he joins us every Wednesday at 738. Craig, I use cruise control all the time, now I don't have I don't have a fiat. I have a Honda Ridgeline, so, I am kind of safe but, I mean can things go bad with cruise control? Let‘s talk about your Honda for a second. 

: [00:06:27] These newer cars including the Honda, In fact, I had to send a thing to my mom about the Honda and how these keys that you don't have to put into the ignition. Right. You just keep them with you. Right. A lot of people tend to leave them in the car or when they lock the car in the garage. And what the problem that we're seeing now is that people are dying because of that. And here's why. Can get them a little key flaw that you have for your Honda. And this isn't just a Honda problem. But if you take it with you even into the house it can be close enough to the car that the car sinks. OK can't hear or see is nearby. And if you forgot to shut off the engine which is you know you look at our generation we've been turning off the key for how many decades right. And now you have to hit that button to shut it off. So, they forget the shut off the engine and that engine keeps running. And what's been happening is people getting been getting brain damage and even dying from the carbon monoxide to creep in from the garage into the house because the car's still running, and we don't know about it. So, a real word of warning here to all of our listeners. This is picking on Honda, I am just picking on Ken. So, because of that problem we'd be very, very, careful especially it's been hitting the older population. Now back to the original thing you're mad about the cruise controls guys. Matt and Kim here's what's going on. 

: [00:08:03] The Chrysler Corporation you remember last fall I think it was October or so we were talking about a problem with Chrysler's and how the software in that car could be manipulated so that someone could remotely drive the car and drive it into the ditch. Do you remember that? It was in the news. Yeah, Well now the latest is that there is a bug and Chrysler Fiat. They are warning people that have their cars double checked your model number and I have a list of them up on my Web site that are known to be effective. I should say but be careful because some other cars can in certain situations and it has already happened people. If you have the cruise control on it will not disengage. You can get a break. You can hit the cruise control off button and the cruise control will stay on. So if you're going down the pike at 70 miles an hour that engines going to keep trying to go down the pike at 70 miles an hour. Now if it happens to you, thing to do is STAND on had brakes, because the brakes are designed to overpower the engine and that engine still going to be going, going, like crazy. Get over to the side of the road. After to coming to a full stop and then put the car in park. OK. So Important safety tip for Chrysler Fiat owners out there, cruise control on some of the vehicles can in certain conditions decide it is not going to shut off.

: [00:09:40] So contact your dealer they'll have a fix available for you they can let you know if your car is affected or you can do some searches online. The joys of technology you guys. We are talking about Cruise control. Not even autonomous vehicles. I'm just so concerned about the future frankly.

: [00:10:01] We're talking to Craig Peters on our tech guru who joins us at this time every Wednesday. CRAIG My final question for you what exactly is a pink-collar job and why is social media one of them. 

: [00:10:13] Yeah that's an interesting thing right because we know all the jobs that women tend to move towards and men tend to move towards other jobs. It's turned out that social media for businesses is a job that has been attracting almost exclusively women. And it's a decent job you can do look from home depending on the job position of course. But it's been called the pink-collar job because when it comes to social media it's really been a woman's world. And I've got to mention one more thing if you want to know where the Internet is only Mary Meeker every year puts out her slides. She is brilliant. If you are an investor you've got to check her she's got her 2018 Internet trend report out. And, of course she does mention a little bit about pink-collar in there. But she talks about everything it's almost 300 pages of slides. It's incredible amount of data very dense. But it's everything from people buying online what kinds of devices they're using. We reach saturation e-commerce versus brick and mortar. Hey, it's your business. Check it out. I've got it up on my Web site as well. This is her 2018 internet trends report and it is really the standard bearer when it comes to trying to figure out what's coming our way online.  

: [00:11:42] All right, Craig Peterson our tech guru joins us at this time every Wednesday. Appreciate you joining us sir. We will talk to you again next week. 

: [00:11:49] A gentleman. Take care. 

: [00:11:50] Thank you very much sir. All right.

---

Don't miss any episode from Craig. Visit http://CraigPeterson.com/itunes. Subscribe and give us a rating!

Thanks, everyone, for listening and sharing our podcasts. We're really hitting it out of the park. This will be a great year! 

More stories and tech updates at:

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Don't miss an episode from Craig. Subscribe and give us a rating:

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For questions, call or text:

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There is an issue with Routers - FBI worldwide alert.  Craig discusses the problems with these routers and what you have to do.

Are you addicted to Cryptocurrencies? Craig talks with Ken and Matt about what some Dr.'s are saying and also gives a warning about Cryptocurrencies and your security clearances.  

Don't use Cruise Control if you drive a Chrysler or Fiat.  Craig speaks with Ken and Matt about two issues related to cars.  Both can be deadly.

Pink Color Jobs?  Craig explains to Matt and Ken what these jobs are and why they have this name.

Do you love knowing what technology is coming in the next year?  Craig tells Ken and Matt about Mary Meekers Internet Trend Report and how and where you can access the information.  She is the standard bearer of "what is coming in tech." 

Find out more on CraigPeterson.com

Related Articles:

The FBI Router Warning - What To Do

Hospital launches rehab clinic to treat cryptocurrency addiction

Fiat Chrysler warns 4.8M Jeep, Dodge, Chrysler and Ram owners to not use cruise control

How Social Media Became a Pink Collar Job

Here’s Mary Meeker’s essential 2018 Internet Trends report

Transcript:

Below is a rush transcript of this segment, it might contain errors.

Airing date: 06/06/2018

Chrysler Recall, FBI Router warning, Cryptocurrency issues, Pink Collar Jobs

Craig Peterson: [00:00:00] Hey, good morning, everybody. Craig Peterson here this morning with Ken and Matt. I spent a little time and we talked about of course the FBI warning about our routers and when a little detail. But you guys know about that right. Then we also talked about the Fiat Chrysler warning about 5 million of their vehicles being very, very, dangerous. And social media and how it's now a pink-collar job. Isn't that new. And we talked about Mary Meeker and her latest report the 300 slide internet trends report and what that's all about. And if you are investing in bitcoin or any of these other cryptocurrencies and you have to maintain a security clearance, we've got a big warning for you. So here we go. Have a great day. I'm enjoying myself. I am out in the Adirondacks here doing a little bit of vacationing and meetings of course with friends. That's the way it always goes. 

: [00:00:59] So Here we go with Ken and Matt.  Welcome back again its 738 on the WGAN Morning News and it is Wednesday which means it's time for Craig Peterson, our tech guru. He joins us at this time every Wednesday.

: [00:01:11] Sir, are you this morning doing, I am well, I'm out in Lake George, at Americade, doing some motorcycle riding yesterday it was a little rainy, but it should be nice the rest of the week. 

: [00:01:24] Excellent. Yeah. My wife last asked me if we had a router and I didn't know the answer. 

: [00:01:32] So, there's an issue with routers Yeah this is the same one that we've been talking about the last couple of weeks. The FBI has come out now and given a worldwide alert and we've got to be really careful with this because the problem is that the routers that we're using for our homes, and unfortunately many small businesses are using these home routers as well. Those routers are compromised, many of them with a whole bunch of Russian software, that is taking your data and is sending it all the way out or actually to Russia. Today in Russia they are looking at it for bank account information, credit card information, personal information. So, you've got to replace these things. I've had a lot of our listeners have reached out to me on my text number. I gave out a couple of weeks ago. I mentioned the ORBI, you might remember you can get that right now. Best Buy has the best price on it. That's ORBI. You can get it on Amazon. And one of our listeners was concerned because looking at the reviews on Amazon there were a lot of complaints about the ORBI that come up right at the top of the reviews. However, the ORBI device is a great little router and if you look at it the reviews chronologically it's fantastic.

: [00:02:54] They had a problem about a year and a half ago with some other firmware that's been pretty much fixed now so the ORBI is what I'm recommending people to replace their home routers. Now, if you have a router from your Internet service provider they are taking care of this problem. If you bought an aftermarket router that's when the problems start coming up and that's when you really should look at replacing it was something new. That’s because there's probably not new firmware to fix this problem. It's absolutely huge. It's devastating. We still haven't really begun to see the fallout from this. But make sure you reboot your router at least weekly for now, and go ahead and replace it. And I'm going to be sending more information to people and explaining things, but have a good look at that ORBI router and it will make a difference for you. Big difference. It's a scary world.

: [00:03:52] Speaking of scary worlds, is it possible to be addicted to getting cryptocurrencies. Should I be afraid of, you know, buying them going forward?

: [00:04:04] Yes, it is. It's interesting because I've got a couple articles on that this week in my newsletter. But the problem that we're finding is that people are getting kind of a gambler's addiction to buying cryptocurrencies and it's becoming such a problem that we're starting to see not only doctors talking about it but it could end up being something that gets into the AMA standards as well. Cryptocurrency addiction. The other thing that is happening right now with cryptocurrencies is that we've got a problem with background checks and security. You know, if you have a clearance from the federal government, you have an FBI background check, that is required for working, for instance, down at the shipyard and you bought cryptocurrencies. They're saying now that that could be a big mark against you when it's time to get a background check to renew your security clearance. And the reason why is they're saying that with cryptocurrencies they are so frequently used by the black hats, by the bad guys, the criminals, that they may take that cryptocurrency that you have and count it against you thinking that you may be doing illicit things online. That’s because you can use a cryptocurrency to buy drugs, not just marijuana but all the hard stuff, like fentanyl and other things. you can use that cryptocurrency for all kinds of illicit transactions. So are cryptocurrencies back in the news this week and one of the big warnings is the federal government has not made a standard yet but a lot of people within the review board are saying cryptocurrencies are a big mark against you if you have to have a security clearance. 

: [00:05:58] Craig Peterson is our tech guru he joins us every Wednesday at 738. Craig, I use cruise control all the time, now I don't have I don't have a fiat. I have a Honda Ridgeline, so, I am kind of safe but, I mean can things go bad with cruise control? Let‘s talk about your Honda for a second. 

: [00:06:27] These newer cars including the Honda, In fact, I had to send a thing to my mom about the Honda and how these keys that you don't have to put into the ignition. Right. You just keep them with you. Right. A lot of people tend to leave them in the car or when they lock the car in the garage. And what the problem that we're seeing now is that people are dying because of that. And here's why. Can get them a little key flaw that you have for your Honda. And this isn't just a Honda problem. But if you take it with you even into the house it can be close enough to the car that the car sinks. OK can't hear or see is nearby. And if you forgot to shut off the engine which is you know you look at our generation we've been turning off the key for how many decades right. And now you have to hit that button to shut it off. So, they forget the shut off the engine and that engine keeps running. And what's been happening is people getting been getting brain damage and even dying from the carbon monoxide to creep in from the garage into the house because the car's still running, and we don't know about it. So, a real word of warning here to all of our listeners. This is picking on Honda, I am just picking on Ken. So, because of that problem we'd be very, very, careful especially it's been hitting the older population. Now back to the original thing you're mad about the cruise controls guys. Matt and Kim here's what's going on. 

: [00:08:03] The Chrysler Corporation you remember last fall I think it was October or so we were talking about a problem with Chrysler's and how the software in that car could be manipulated so that someone could remotely drive the car and drive it into the ditch. Do you remember that? It was in the news. Yeah, Well now the latest is that there is a bug and Chrysler Fiat. They are warning people that have their cars double checked your model number and I have a list of them up on my Web site that are known to be effective. I should say but be careful because some other cars can in certain situations and it has already happened people. If you have the cruise control on it will not disengage. You can get a break. You can hit the cruise control off button and the cruise control will stay on. So if you're going down the pike at 70 miles an hour that engines going to keep trying to go down the pike at 70 miles an hour. Now if it happens to you, thing to do is STAND on had brakes, because the brakes are designed to overpower the engine and that engine still going to be going, going, like crazy. Get over to the side of the road. After to coming to a full stop and then put the car in park. OK. So Important safety tip for Chrysler Fiat owners out there, cruise control on some of the vehicles can in certain conditions decide it is not going to shut off.

: [00:09:40] So contact your dealer they'll have a fix available for you they can let you know if your car is affected or you can do some searches online. The joys of technology you guys. We are talking about Cruise control. Not even autonomous vehicles. I'm just so concerned about the future frankly.

: [00:10:01] We're talking to Craig Peters on our tech guru who joins us at this time every Wednesday. CRAIG My final question for you what exactly is a pink-collar job and why is social media one of them. 

: [00:10:13] Yeah that's an interesting thing right because we know all the jobs that women tend to move towards and men tend to move towards other jobs. It's turned out that social media for businesses is a job that has been attracting almost exclusively women. And it's a decent job you can do look from home depending on the job position of course. But it's been called the pink-collar job because when it comes to social media it's really been a woman's world. And I've got to mention one more thing if you want to know where the Internet is only Mary Meeker every year puts out her slides. She is brilliant. If you are an investor you've got to check her she's got her 2018 Internet trend report out. And, of course she does mention a little bit about pink-collar in there. But she talks about everything it's almost 300 pages of slides. It's incredible amount of data very dense. But it's everything from people buying online what kinds of devices they're using. We reach saturation e-commerce versus brick and mortar. Hey, it's your business. Check it out. I've got it up on my Web site as well. This is her 2018 internet trends report and it is really the standard bearer when it comes to trying to figure out what's coming our way online.  

: [00:11:42] All right, Craig Peterson our tech guru joins us at this time every Wednesday. Appreciate you joining us sir. We will talk to you again next week. 

: [00:11:49] A gentleman. Take care. 

: [00:11:50] Thank you very much sir. All right.

---

Don't miss any episode from Craig. Visit http://CraigPeterson.com/itunes. Subscribe and give us a rating!

Thanks, everyone, for listening and sharing our podcasts. We're really hitting it out of the park. This will be a great year! 

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

www.craigpeterson.com/itunes

Follow me on Twitter for the latest in tech at:

www.twitter.com/craigpeterson

For questions, call or text:

855-385-5553

Can you know it all? No. I share some insights on how you should focus on the who vs the how.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

: [00:00:00] Hi guys, Craig Peterson here and I am sitting over-looking Lake George, boy what a beautiful place and a great time of year. I was listening as I was riding out here on our motorcycle to Dan Sullivan. Now if you don't know who he is he's a great coach and he has a lot of great things to say. 

: [00:00:18] And one of the things he was talking about today is something that's really kind of bothered me for years and years. You know I'm the kind of guy that has to understand something. In fact, I'm kind of a guy that has to understand everything and obviously understanding everything and be a little bit of an issue sometimes right. You just can't. Basically, you can't understand everything. Now I started a company I was doing well, I had a lot of sales, I had a lot of clients, and so I hired some sales guys and they just weren't performing the way I thought they should. So, what do I do, right. I go out and I hire a coach and I start taking courses. I take all of the big sales training courses, in fact, if you've heard about it I've probably taken it. I've probably mentored with a few different people that you've heard of before, in fact I'm sure of it. And I learned a lot about sales. I thought learning about sales would help me, because then I'd be able to discern whether or not someone was a good salesman and if they're good salesmen I should keep them, right. If they're bad salesmen well, you can let go of them and let go of them quickly right. That's the idea. Fail early fail often and but you know I tend to hang on to people, customers as well as employees. And I hung on to some sales guys way longer than I should of and got really disappointed when they walked away or ran away. In one case, with my clients and started calling them up and trying to sell them competitive products and services and stuff and it just it just really bothered me. But the point that Dan was trying to make that really hit home with me. It was something about, Knowing how. And he said the basic thing that you should be looking at here, isn't knowing how to do something. 

: [00:02:22] But Dan's really big on knowing who to do something. So, I kind of did a take back on that and thought well you know I've been trying to do this for a long time. I think I know what to do. I think I know how to do it. How can I hire someone if I don't know enough how can I tell if someone is a good enough sales person or technician if they are someone that knows more or should know more than I do. Right. So, I've spent decades learning how to do a lot of things and that's kind of cool because I'm a renaissance man. Right after all of these years I know how to do a lot of different things. I've studied seriously studied things like marketing and sales to try and figure it out because I want to help people and yet there's a lot of people out there that there's so much noise they can't discern but this point about how versus who really struck home with me. And I thought of something I should share with everybody and that is. Who is someone who's in the know? Who knows how to do what needs to be done? So, for instance if I want to do webinars better, you know I've been doing webinars for a long time. I do webinars for the FBI infraguard program. All right. I know how to do webinars but I'm not the best in the world at webinars and it might take me another five 10 years to become the best at doing webinars.

: [00:03:53] If that's the case is that time well spent at my stage of life I look at it and say absolutely not because I have so many decades behind me there's going to be fewer decades in front of me. Right.

: [00:04:07] As we're looking at all of this, and trying to figure out who, I think is way easier than trying to figure out how. Because you can ask not just for recommendations. You know who can I call? Who can give you a good reference? You can look at the work they've done and if you find someone who knows how to do what you need to have done what the advice here is. Russell Brunson was talking about this as well. 

: [00:04:35] But the advice is while you look at that and say hey guy let's work together on this and 60 days or even 30 days and let's see how it's going after 30 days and see if we really want to get into this. But I am impressed with you and what you can do and maybe I should give you a percentage of the company. Now obviously that's something that you might do for a revenue generator. All right a percentage of the company or a senior manager that is going to be with you for a long time and has skill sets that you really need. But I was thinking about this too from the standpoint of my customers would be really nice if I could say, “hey listen I'll keep a percentage of the money that I save you by not having you hacked. How are you going to figure that one out, Right. That just doesn't work very well because how can you prove that something might have happened, or something didn't happen. Obviously, you can't prove that sort of thing can't prove a negative. So I don't know how well that would work in certain aspects of I.T., But for instance if you need a security company you can go out and hire the best, you could hire my team, if you need a marketing company you can go out and hire the best but try to as long tail as you can. 

: [00:05:54] You can't hire anymore NIST firm that knows everything. There's just too much to know and that goes back to the initial statement here about the how versus the WHO there's too much for you to know as an entrepreneur. There's too much going on in the business and in life in general nowadays you can't hire a company that knows everything. So really you need to have a security company, you need to have an infrastructure company you know somebody keeps your PCs working and then you've got to reach out further you have to have a company that understands how to do some of the marketing stuff online. How did it use some of the cloud tools that you might be needing to use? You need to have somebody who can compose Emails for you? Help you put together the webinars? Do the videotaping? Do the video editing? Help you with the podcasts? All the ways that you use to reach out to your customers and it gets to be a kind of a complex issue when you get right down to it. But, going right back to this point that Dan Sullivan made. The how versus the who

: [00:07:01] You can't be the best at everything. Focus in on what you're good at your core business and then go find the who find the who knows how to do what needs to be done. Just amazing thought to me I'm going to try and work on this some more. Even in some of my hires especially. Now with the gig economy, you know you have sites like Fiverr or even Vworker where you can hire someone to do a task or a small set of tasks. And that's the cheapest best way to get anything done. If you can define the tasks adequately which is sometimes a problem, Right. So, look at that as well is the who you're looking for someone to do something on a short term basis for you where it's like right. Write a little letter or a sales letter or write some copy for a web page or is it someone you need a long-term relationship with. Like it is for my clients you know I have clients some clients have been with me for 25 years where I've been doing the security and network infrastructure work for them for 25 years is that the kind of relationship you need. So backup figure this out. The WHO is probably the answer as opposed to the how. Because you just can't figure out how to do everything especially in this day and age. Visit me online of course Craig Peterson dot com and I'll be back with more insights as I get them. Take care and thanks for listening. I really appreciate it and I appreciate your comments. If I can help, or if you want to ask a question or comment  you can text me at eight five five three eight five fifty-five fifty-three or just go to iTunes you can find me or go to Craig Peterson dot com slash iTunes and make. Make sure you subscribe to my podcast. Take care. Have a great day and a great week ahead. Let’s Derail the bad guys.

---

More stories and tech updates at:

www.craigpeterson.com

Don't miss an episode from Craig. Subscribe and give us a rating:

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Message Input:

Message #techtalk

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Can you know it all? No. I share some insights on how you should focus on the who vs the how.

These and more tech tips, news, and updates visit - CraigPeterson.com

---

Transcript:

: [00:00:00] Hi guys, Craig Peterson here and I am sitting over-looking Lake George, boy what a beautiful place and a great time of year. I was listening as I was riding out here on our motorcycle to Dan Sullivan. Now if you don't know who he is he's a great coach and he has a lot of great things to say. 

: [00:00:18] And one of the things he was talking about today is something that's really kind of bothered me for years and years. You know I'm the kind of guy that has to understand something. In fact, I'm kind of a guy that has to understand everything and obviously understanding everything and be a little bit of an issue sometimes right. You just can't. Basically, you can't understand everything. Now I started a company I was doing well, I had a lot of sales, I had a lot of clients, and so I hired some sales guys and they just weren't performing the way I thought they should. So, what do I do, right. I go out and I hire a coach and I start taking courses. I take all of the big sales training courses, in fact, if you've heard about it I've probably taken it. I've probably mentored with a few different people that you've heard of before, in fact I'm sure of it. And I learned a lot about sales. I thought learning about sales would help me, because then I'd be able to discern whether or not someone was a good salesman and if they're good salesmen I should keep them, right. If they're bad salesmen well, you can let go of them and let go of them quickly right. That's the idea. Fail early fail often and but you know I tend to hang on to people, customers as well as employees. And I hung on to some sales guys way longer than I should of and got really disappointed when they walked away or ran away. In one case, with my clients and started calling them up and trying to sell them competitive products and services and stuff and it just it just really bothered me. But the point that Dan was trying to make that really hit home with me. It was something about, Knowing how. And he said the basic thing that you should be looking at here, isn't knowing how to do something. 

: [00:02:22] But Dan's really big on knowing who to do something. So, I kind of did a take back on that and thought well you know I've been trying to do this for a long time. I think I know what to do. I think I know how to do it. How can I hire someone if I don't know enough how can I tell if someone is a good enough sales person or technician if they are someone that knows more or should know more than I do. Right. So, I've spent decades learning how to do a lot of things and that's kind of cool because I'm a renaissance man. Right after all of these years I know how to do a lot of different things. I've studied seriously studied things like marketing and sales to try and figure it out because I want to help people and yet there's a lot of people out there that there's so much noise they can't discern but this point about how versus who really struck home with me. And I thought of something I should share with everybody and that is. Who is someone who's in the know? Who knows how to do what needs to be done? So, for instance if I want to do webinars better, you know I've been doing webinars for a long time. I do webinars for the FBI infraguard program. All right. I know how to do webinars but I'm not the best in the world at webinars and it might take me another five 10 years to become the best at doing webinars.

: [00:03:53] If that's the case is that time well spent at my stage of life I look at it and say absolutely not because I have so many decades behind me there's going to be fewer decades in front of me. Right.

: [00:04:07] As we're looking at all of this, and trying to figure out who, I think is way easier than trying to figure out how. Because you can ask not just for recommendations. You know who can I call? Who can give you a good reference? You can look at the work they've done and if you find someone who knows how to do what you need to have done what the advice here is. Russell Brunson was talking about this as well. 

: [00:04:35] But the advice is while you look at that and say hey guy let's work together on this and 60 days or even 30 days and let's see how it's going after 30 days and see if we really want to get into this. But I am impressed with you and what you can do and maybe I should give you a percentage of the company. Now obviously that's something that you might do for a revenue generator. All right a percentage of the company or a senior manager that is going to be with you for a long time and has skill sets that you really need. But I was thinking about this too from the standpoint of my customers would be really nice if I could say, “hey listen I'll keep a percentage of the money that I save you by not having you hacked. How are you going to figure that one out, Right. That just doesn't work very well because how can you prove that something might have happened, or something didn't happen. Obviously, you can't prove that sort of thing can't prove a negative. So I don't know how well that would work in certain aspects of I.T., But for instance if you need a security company you can go out and hire the best, you could hire my team, if you need a marketing company you can go out and hire the best but try to as long tail as you can. 

: [00:05:54] You can't hire anymore NIST firm that knows everything. There's just too much to know and that goes back to the initial statement here about the how versus the WHO there's too much for you to know as an entrepreneur. There's too much going on in the business and in life in general nowadays you can't hire a company that knows everything. So really you need to have a security company, you need to have an infrastructure company you know somebody keeps your PCs working and then you've got to reach out further you have to have a company that understands how to do some of the marketing stuff online. How did it use some of the cloud tools that you might be needing to use? You need to have somebody who can compose Emails for you? Help you put together the webinars? Do the videotaping? Do the video editing? Help you with the podcasts? All the ways that you use to reach out to your customers and it gets to be a kind of a complex issue when you get right down to it. But, going right back to this point that Dan Sullivan made. The how versus the who

: [00:07:01] You can't be the best at everything. Focus in on what you're good at your core business and then go find the who find the who knows how to do what needs to be done. Just amazing thought to me I'm going to try and work on this some more. Even in some of my hires especially. Now with the gig economy, you know you have sites like Fiverr or even Vworker where you can hire someone to do a task or a small set of tasks. And that's the cheapest best way to get anything done. If you can define the tasks adequately which is sometimes a problem, Right. So, look at that as well is the who you're looking for someone to do something on a short term basis for you where it's like right. Write a little letter or a sales letter or write some copy for a web page or is it someone you need a long-term relationship with. Like it is for my clients you know I have clients some clients have been with me for 25 years where I've been doing the security and network infrastructure work for them for 25 years is that the kind of relationship you need. So backup figure this out. The WHO is probably the answer as opposed to the how. Because you just can't figure out how to do everything especially in this day and age. Visit me online of course Craig Peterson dot com and I'll be back with more insights as I get them. Take care and thanks for listening. I really appreciate it and I appreciate your comments. If I can help, or if you want to ask a question or comment  you can text me at eight five five three eight five fifty-five fifty-three or just go to iTunes you can find me or go to Craig Peterson dot com slash iTunes and make. Make sure you subscribe to my podcast. Take care. Have a great day and a great week ahead. Let’s Derail the bad guys.

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