Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

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Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity episodes

  • TTWCP-837-02 Wearable Technology, Evan Lazarus of Safe Family
    www.oursafefamily.com Evan Lazarus is a founding executive and the Chief Technology Officer of SAFE Family Wearables. In his role as Chief Technology Officer, Evan is responsible for the company's overall technology vision as well as global development, design and manufacturing. Additionally, Evan evaluates new technology, manages device systems testing and oversees technical interface with key vendors. An industry veteran with 17 years of experience, Evan is excited to be on the forefront of the mobile and wearable industry.Evan is also the founder and CEO of LazBro, Inc., specializing in digital, interactive and mobile marketing campaign technologies. Evan has designed technologies for companies such as Toyota, Pitney Bowes, Clorox, Mattel, Mystic Tan, VersaSpa, MGA Entertainment, Whish Body Products, Murad, Physicians Formula Cosmetics, California Olive Ranch, and Luxor, Las Vegas.
Prior to LazBro, Lazarus began his move towards the integration of technology and marketing while developing non-traditional campaigns for various Las Vegas shows. By using a combination of technology based marketing strategies (SMS, viral net campaigns), Evan implemented strategic campaigns which led to his promotion to Director of Marketing for LevyMann Entertainment. At LevyMann, Evan honed his skills and produced and engineered the audio components for a multitude of live shows.Evan is an active member of ASCAP, ThinkLA, and the MMA. He is known as a digital and mobile marketing expert. He is often invited to speak about the digital industry, and has been published in Response Magazine.
    4 min
  • TTWCP-837-04 Wearable Technology, Steven Jay of Burg
    www.burgsmartwatch.comSteven Jay is Vice President of Marketing and PR for BURG, the Smartwatch company. He is a Luxury Goods branding expert specializing in Marketing and Public Relations. Steven possesses extensive knowledge in building and promoting prestigious brands. He has more than 13 years experience in the fine Timepiece Industry having worked with such prestigious brands as Fortis, Gevril, Ferragamo, Versace and Croton. He is a natural “out of the box” thinker possessing an entrepreneurial spirit who is passionate about the brands he represents. Steven Jay was previously Director of Marketing & Public Relations for The Croton Group Timepiece Company and other fashion and timepiece companies.
    6 min
  • TTWCP-837-06 Wearable Technology, Lilian Wouters of JINS
    www.jins-jp.com/jinsmeme/en/ Lilian Wouters is the marketing manager for JINS Eyewear in the US, in charge of helping plan JINS expansion into the U.S. market in 2015. She previously worked for Citi Group and Estee Lauder. She has an MBA from the Wharton School at the University of Pennsylvania.
    4 min
  • TTWCP-836_02-synergized_smart_devices-jim_barry-consumer_electronics_association
    www.cta.techJim Barry, “The Digital Answer Man” is media spokespersonfor the Consumer Electronics Association (CEA). He has appeared on countless radio and television programs and Webinars educating people about consumer electronics technology and products. He is the former editor of Video magazine and a 30-year veteran of consumer, trade and custom magazine publishing. During that time he has been an award-winning editor, writer and reporter, the president and CEO of a multi-million dollar corporate division, and the publisher of several consumer and business magazines.Barry is the former editor and publisher of Dealerscope, a business publication for consumer electronics and major appliance retailers, and editorial director of Bartex Publishing Group, which published PC Retailing and Home Entertainment Marketing. He is also the former president, CEO and editorial director of Boston- based Custom Magazines, Inc.Barry is a member of the Academy of Digital Television Pioneers and the board of electors of the Consumer Electronics Hall of Fame. He is a visiting lecturer at the Boston University School of Communication and has received Excellence in Writing awards from the American Society of Business Press Editors (ASBPE) for feature writing, news reporting and signed editorials.
    13 min

About Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

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Listen up, folks! At Craig Peterson's one-stop virtual corner, we distill gems from the comically chaotic world of tech and security. It's like grabbing a cuppa joe with your good old buddy, who just…