NJOY is an electronic cigarette company that produces the flagship product NJOY King. E-cigarettes are non combustion cigarettes that contain nicotine and strive to have the look and feel and plume of a traditional cigarette. Craig’s brother Mark discovered ecigarettes in China, and the family started the company in 2006. Craig is a patent lawyer and graduate of the University of Pennsylvania.

Craig speaks with Jessica Harris about his family’s pioneering role in the e-cigarette industry, from scratch.

Listen to the interview