Cre8tor Hub

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Connect with Toya: https://www.instagram.com/toyafromharlem

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Creators and influencers…aren’t they the same thing? If not, what makes them different, and what lane do you want to fall in? On this episode of the Creator Hub podcast, Lloyd and Ashley George are joined by Toya Coleman, a content creator, social media manager, and host of That Wasn’t In My History Book podcast to talk about distinguishing between professional social roles, and navigating the entrepreneurship that comes with them all.

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By day, Toya works as a social media manager for multiple accounts and by night, she’s focused on growing her podcast and social media platform. The podcast was a COVID passion project that grew out of a blog dedicated to capturing the culture of Harlem, NYC. Learning from all of the history being shared online at the time of Breonna Taylor and George Floyd’s murder, Toya was inspired to positively contribute to sharing knowledge of the past and present. She combined her love for history and bachelor's in African American studies to create a fun and uplifting history class at the touch of a finger.

Each episode of Wasn’t In My History Book podcast explores the historical journey of cultural staples today, from nail salons to gentrification and grills. Toya has found success in creating episodes based on a blend of ideas that she personally experiences, or that someone suggests, as well as paying attention to the seasonal hot topics. And in order to stay consistent as a one-host show, there’s much focus put on proper research and diligent script writing. Toya’s biggest fear? That she’ll say the wrong thing. She avoids this by keeping journals of research and cross-checking her facts as they get added to the show script. By starting with a simple Google search, Toya gets into the nitty gritty so that she can retell history factually, and in her voice. She’s continuing to find success in reaching a larger audience by consistently sharing episodes, collaborating with other podcasters, and in pursuing additional social platforms (ie: Patreon or a newsletter) 

Creators vs. Influencers and The Link to Entrepreneurship

Being an influencer comes with a reliance on social media to maintain a personal, front-facing brand. Whether it’s on TikTok, Instagram, or Youtube, influencers use their platform to obtain brand partnerships and influence their followers. There is a direct audience for influencers to share their content from whom they’re trying to get to do something. Defining creators is a bit vaguer. In a sense, we’re all creators of something…Someone who creates original videos or audio content is a creator, even if their creations aren’t shared through their personal brand and don’t involve front-facing exposure. In a creator role, there may be more room for establishing creative boundaries and upholding that integrity through unfavorable brand collaboration. Regardless of which side of the coin you find yourself on, entrepreneurship can become part of the journey and is key to having your platform open doors down the road.

Los Angeles continues to welcome our team with new experiences in recording studios, improved times hiking up Runyon Canyon each week and settling into a new apartment. As the pieces begin to fall into place, we’re here to share more content to help you level up on your journey as a creator. This episode of the Creator Hub podcast touches on news around Twitter, Tik Tok, Meta, and offers advice on podcast sponsorship. 

In this episode, we cover:

Twitter’s decision to remove inactive accounts

TikTok’s initiatives to support small businesses and creators of color

Meta’s approach to paying creators

How to secure sponsors with zero podcast downloads

Twitter: The Purge

Elon Musk declared that the platform is eliminating inactive accounts, which potentially frees up some @handles from people that haven’t posted since like, 2004. The handle of your dreams may finally be available for the taking. While Elon’s notion to move forward with this project isn’t groundbreaking, it is a little random but overall could be good. Will any of the iconic tweets or threads from these deleted accounts be archived? We’re unsure. And for the creators who never made their move onto the platform, now may be the perfect time. With fewer voices and clutter, yours can stand out even more. 

TikTok’s Small Business Initiatives

The company launched workshops for small business owners to improve their promotional strategies on the platform, with a focus on using TikTok ads and influencer marketing to reach target audiences. Happening every Wednesday for the month of April, small business owners can attend the webinars by registering online. TikTok’s push to solidify itself as an integral part of the US economy is a continued effort in preventing a ban, and ultimately helps small creators grow their brand through the app. Additional initiatives include a new fund for long-form creators and podcasters, a $2 million pledge in funding Black and Hispanic entrepreneurs, and potentially more creative programs.

Meta, Revamped

The company made changes to its “ads on Reels” monetization, to payout creators based on content performance. The amount of time a viewer watches a video will determine the payout rate to the creator, versus someone just clicking on the video itself. Hopefully, Meta continues to move in the right direction in supporting creators and monetization opportunities.

Securing Sponsors When You’re Just Starting Out

In 2018, Lloyd started a podcast to share the stories of immigrant innovators in America. Inspired by the fact that 50% of companies valued at a billion dollars or more have at least one immigrant founder, the podcast aimed to bring visibility to more unicorn startups led by immigrants. So when it started, he reached out to organizations and communities that advocated for immigrants and diversity for (sponsorship) support for the upcoming release of his first season. By leveraging his popular interviewees/guests and their mass of followers, as well as the value (both financial and personal) of the industry the show focused on, Lloyd secured 3 sponsorships from organizations and brands. Thousands of dollars were gained by reaching out, highlighting what made himself and his content unique, and in exchange adding their logo to the podcast. Just focus on your niche, be confident in your content and quality of work, and don’t overlook the local organizations, businesses, and companies that might actually love to work with you. And if you need some help curating those initial requests, chat GBT is a great resource.

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

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On this episode of The Creator Hub, we’ve got some life updates, new goals, and a nugget of food for thought. As some may know, the team has recently moved to LA and while there are many details to be sorted, the new location and month have provided new experiences and opportunities for growth.

Tune in to learn about our:

- Challenges of moving to LA

- April accomplishments

- May goals

- Shift in perspective

Apartment Hunting in Los Angeles

It sucks. And while it can be exciting to move to a new place, feeling stuck in a nomadic lifestyle isn’t for everyone. Once a home base is established, hopefully, the rest (church, friends, a gym, places to eat) will follow.

On A Positive Note

A small win — The Runyon Canyon Park’s got nothin’ on us. Ashley and I made it to the top on the hike and crushed it, despite the trail feeling never-ending at some points. And in bigger news, we got to record in one of Spotify’s studios! The space is used by big podcasters and celebrities alike, so who knows who will pop-up next. Meghan Markle..again…?

This Month’s Goals

For May, the focus is on three big things; sponsorship deals, subscribers and downloads. The first goal is to make $50,000 in brand deals and sponsorships. April that number ended around $11,000 which included newsletter and podcast sponsorships, social media stories, reels, TikToks and content creation. The second goal is to reach 10,000 subscribers to the Creator Hub newsletter. For a chance to win $100, go to bigcreatorenergy.com and subscribe before May 9th. And if you’re trying to grow your subscribers, check out Letter Growth to start advertising your newsletter or podcast in others’ related newsletters. The last goal for May is to get 10,000 monthly podcast downloads.

And while everything is off to a good start, it can be hard to remember your capacity for creation when the focus is primarily on closing the deal. Even for two people, the work can feel overwhelming. Sometimes you can get stuck doing 12 takes of the same line, praying that at least one of them is useable.

Food For Thought: Content Versus Performance 

Justin Moore, a sponsorship coach who helps people seal the deal recently shared on LinkedIn, “No one will be able to touch the massive body of work I will generate over the next decade about sponsorship strategy.” It truly puts into perspective the importance of understanding the content one produces in its enterity, rather than focus on the stats, views or downloads of the week. How can you create content today that will contribute to and compliment your combined work? For us, that idea is centered around being a hub of information for creators.

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You can check me out on Instagram here: https://instagram.com/lloydnotgeorge

You can check me out on TikTok here: https://www.tiktok.com/@lloydnotgeorge

You can always find me on LinkedIn here: https://www.linkedin.com/in/lloyd-george-634a7793/

Here's a link to my site: https://www.bigcreator.energy/

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

You can check me out on Instagram here: https://instagram.com/lloydnotgeorge

You can check me out on TikTok here: https://www.tiktok.com/@lloydnotgeorge

You can always find me on LinkedIn here: https://www.linkedin.com/in/lloyd-george-634a7793/

Here's a link to my site: https://www.bigcreator.energy/

In today's episode, I share the three biggest mistakes I made in the month of April. I hope you don't judge me because this is embarrassing...

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

You can check me out on Instagram here: https://instagram.com/lloydnotgeorge

You can check me out on TikTok here: https://www.tiktok.com/@lloydnotgeorge

You can always find me on LinkedIn here: https://www.linkedin.com/in/lloyd-george-634a7793/

Here's a link to my site: https://www.bigcreator.energy/

In this episode, we talk about why Ashley and I keep budding heads!

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

You can check me out on Instagram here: https://instagram.com/lloydnotgeorge

You can check me out on TikTok here: https://www.tiktok.com/@lloydnotgeorge

You can always find me on LinkedIn here: https://www.linkedin.com/in/lloyd-george-634a7793/

Here's a link to my site: https://www.bigcreator.energy/

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

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In this episode I share my March 2023 goals, I share how much money I made as a Content Creator through Brand deals, UGC deals, podcast sponsorship, and Newsletter Sponsorship.

My podcast course in partnership with Linkedin has been live for 60 days and over 3,000 people have gone through the course. In today's episode, I tell you how I landed this partnership and my experience creating the course.

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: storyblocks.com/CreatorHub

If you'd like to take the course you can do so here: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=true

The Profitable Podcaster helps coaching, course creators, and authors launch and grow their podcast to help them build authority, generate more leads, and sell more through actionable advice and expert-tested systems.

Joe Casabona has been podcasting for over 10 years and has generated millions of downloads and hundreds of thousands of dollars from his shows. He’ll teach you everything he knows. Subscribe at https://profitablepodcaster.fm or wherever you listen to podcasts.

If you want to hop on a 1:1 call with me to give me feedback on my podcast: https://calendly.com/lloydg/collaboration-call-clone

I interviewed my friend Brandon Martell about his journey using content to grow his business. Last year his business grossed over $1,000,000 dollars and they opened a new facility in Atlanta, GA. 

You can catch up with Brandon here:

https://www.tiktok.com/@brandonmartellp?lang=en

https://www.instagram.com/blackmensbeard/

https://www.youtube.com/@BlackMensBeard

You can check me out on Instagram here: https://instagram.com/lloydnotgeorge

You can check me out on TikTok here: https://www.tiktok.com/@lloydnotgeorge

You can always find me on LinkedIn here: https://www.linkedin.com/in/lloyd-george-634a7793/

As a Creator, managing my business and money is essential to my success. This is why I use Creative Juice to do both. As my business has grown, it can feel pretty challenging to manage my growth. I’m so excited because Creative Juice has added tax tools to help Creators as they grow. Introducing Juice Books: automated and personalized tax tools for creators from expense categorization to contractor pay and access to creator-minded CPAs. This is a game changer, click here to sign up for free so that filing taxes next year won’t be such a hassle.

Welcome to Cre8tor Hub, the podcast dedicated to inspiring and empowering creators to thrive in today's constantly evolving world. In this thought-provoking episode, we tackle the widely-held belief that a large number of subscribers on social media platforms is the ultimate measure of success for content creators. Get ready to dive deep into the reasons why this notion is not only misleading but can also hinder your growth and fulfillment as a creator.

Our insightful discussion begins with Segment One, where we unravel the illusion of success perpetuated by social media platforms. Find out how these platforms have conditioned us to equate more followers with more success and why this numbers game can be a trap for creators. We reveal the truth behind follower counts as vanity metrics that don't necessarily translate to real value, success, or impact.

In Segment Two, we emphasize the importance of engagement and the benefits of nurturing a smaller, more engaged audience. Discover why these loyal fans, who genuinely care about your content and interact with you, are more valuable to creators than a massive following. We delve into the strategies for building a strong community of dedicated supporters and explore why this should be the ultimate goal for every content creator.

Moving on to Segment Three, we discuss the significance of authenticity and connection in the realm of social media. Learn how the pursuit of follower counts can pressure creators into presenting a certain image or producing content that appeals to the masses, often at the cost of their originality. We offer tips on how to focus on sharing your unique voice, connecting with like-minded people, and fostering meaningful relationships with your audience that lead to long-lasting success.

In Segment Four, we highlight the crucial aspects of sustainability and balance in a creator's journey. We stress the importance of prioritizing mental well-being, passion, and the creative process to ensure long-term success and fulfillment. Gain insights on how not to let the pressure of social media metrics dictate your path and how staying true to yourself can make the creative journey more enjoyable and rewarding.

To wrap up this enlightening episode, we reaffirm that having a large number of subscribers on social media isn't the be-all and end-all of success for content creators. Instead, it's the quality of your connections, the value you provide to your audience, and the impact you create that truly matter in the grand scheme of things.

Join us at Cre8tor Hub as we challenge conventional wisdom and redefine success for content creators in the digital age. Don't forget to subscribe to stay updated with more empowering insights, expert advice, and creative inspiration that will help you navigate the complex world of content creation with confidence and ease.

So, are you ready to break free from the myth of massive social media following and focus on what truly matters in your journey as a content creator? Tune in to Cre8tor Hub now, and let's embark on this exciting adventure together!

Stay creative, and see you in the next episode!

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