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Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉
If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.
Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.
In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create.
Watch the video: https://youtu.be/T2ARhw_1TXw
👇 IN THIS VIDEO:
- How to identify if your brand is "Chaos"
- The AIM Framework explained (Archetype, Identity, Mission)
- How to write your "North Star" statement
- Filling out Page 1 of your Brand Fix Template
🎁 Grab the free One-Page Brand Fix template
Download your copy and fill it out while you watch:
https://thebrandingfix.myflodesk.com/branding-worksheet
✉️ Join the 10-Day One-Page Brand Fix Challenge
Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:
https://thebrandingfix.myflodesk.com/fix-your-brand-challenge
✅ TODAY'S HOMEWORK:
1. Watch the video.
2. Fill out the "AIM" section of your template.
3. Comment your "North Star" sentence below so we can cheer you on!
⏱️ TIMESTAMPS:
00:00 Introduction to Brand Clarity
00:40 Understanding Brand Chaos
01:57 The AIM Method: Archetype
03:17 The AIM Method: Identity
07:18 The AIM Method: Mission
08:55 Creating Your AIM North Star Statement
10:35 Planning for Your Best Possible Outcome
13:20 Final Thoughts and Next Steps
We’ll be reading and replying to as many as we can. 💬
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.
🔔 New videos every Tuesday and Friday!
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
#BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix
By Francesca & VictoriaWelcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉
If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.
Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.
In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create.
Watch the video: https://youtu.be/T2ARhw_1TXw
👇 IN THIS VIDEO:
- How to identify if your brand is "Chaos"
- The AIM Framework explained (Archetype, Identity, Mission)
- How to write your "North Star" statement
- Filling out Page 1 of your Brand Fix Template
🎁 Grab the free One-Page Brand Fix template
Download your copy and fill it out while you watch:
https://thebrandingfix.myflodesk.com/branding-worksheet
✉️ Join the 10-Day One-Page Brand Fix Challenge
Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:
https://thebrandingfix.myflodesk.com/fix-your-brand-challenge
✅ TODAY'S HOMEWORK:
1. Watch the video.
2. Fill out the "AIM" section of your template.
3. Comment your "North Star" sentence below so we can cheer you on!
⏱️ TIMESTAMPS:
00:00 Introduction to Brand Clarity
00:40 Understanding Brand Chaos
01:57 The AIM Method: Archetype
03:17 The AIM Method: Identity
07:18 The AIM Method: Mission
08:55 Creating Your AIM North Star Statement
10:35 Planning for Your Best Possible Outcome
13:20 Final Thoughts and Next Steps
We’ll be reading and replying to as many as we can. 💬
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.
🔔 New videos every Tuesday and Friday!
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
#BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix