In this episode of Great Question: A Manufacturing Podcast, Plant Services editor in chief Thomas Wilk speaks with ICML CEO Bryan Coggins and ICML Marketing Director Paul Hiller about the evolving culture of reliability and maintenance within industry. The conversation explores how ICML is strengthening its role through training, certification, and real-world case studies that demonstrate measurable ROI in lubrication management. Bryan shares insights from his diverse background in manufacturing and energy, emphasizing the importance of balancing long-term strategy with short-term results, while Paul highlights how ICML’s messaging and outreach are driving cultural and operational improvements across the sector.