Being a local brand in rural America is a huge differentiator for consumers. By showing your commitment to the local community, you ultimately build trust—and that leads to sales.

Hosted by:

Jeff Lenard

About our Guest:

Akhtar Hussain, Director of Refined Fuels Marketing at CHS Inc.

Akhtar is responsible for brand marketing, retail development and imaging, and equipment for the Cenex brand, which has more than 1,400 convenience store locations across 19 states. In his nearly 20 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing.