In this episode, I talk about one of the easiest branding wins most businesses could make today… creating a new distinctive brand asset and actually committing to using it consistently.

Because while most brands rely on the same logos, colours and generic messaging as everyone else in their category, the brands people remember usually give customers multiple things to recognise and associate with them over time. I dive into why distinctive brand assets matter, why consistency compounds, and how even one new recognisable element can help position your brand more strongly in people’s minds.

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