In this episode, I break down the three main ways brands approach selling multiple products on supermarket shelves, and why the strategy behind it matters far more than most people realise. From Coca-Cola owning Sprite and Fanta, to Kellogg’s endorsing products like Corn Flakes, I unpack the difference between a House of Brands, a Branded House, and an Endorsed Brand model, otherwise known as brand architecture. More importantly, I explain how each approach changes the way consumers remember, recognise and buy from your brand, and how it can allow you to grow your brand.

I also dive into the pros and cons of each model for start-ups and growing FMCG brands, including shelf space domination, market positioning, brand equity, marketing complexity, and why trying to grow multiple brands at once can become a nightmare without the right strategy. Whether you’re launching your first product or planning long-term expansion into new categories, this episode explores how branding structure can either limit your growth or give your business the foundations to scale.

In this episode, I break down one of the most common questions I get asked: how much does a logo design actually cost? And the honest answer is… it depends. Because you can get a logo for next to nothing, or you can spend thousands. But what I unpack here isn’t just the price ranges, it’s what you’re actually paying for at each level and why so many businesses get this wrong. From cheap templates to freelance designers to full brand agencies, I explain why the gap in pricing exists and what that really means for your business.

I also get into the bigger point most people miss. A logo isn’t just a design task, it’s a strategic one. The cost isn’t about the file you receive at the end, it’s about the thinking, positioning, and clarity behind it. Because when you only focus on price, you’re treating your brand like an expense instead of an asset. And that’s where businesses end up paying twice. Once for the cheap logo, and again when they realise it’s not working.

In this episode, I ask a pretty blunt question: is your branding actually doing its job...is it s**t? Or is it quietly holding your business back? I diagnose the common signs I see all the time, like inconsistent messaging, forgettable visuals, and brands that look fine on the surface but don’t give people a real reason to choose them. It’s not about whether your logo looks good. It’s about whether your brand is clear, consistent, and easy to recognise. I also dig into why so many businesses get stuck focusing on the wrong things, obsessing over colours and logos instead of building a brand that actually works in the real world. Branding should be something you can step back and assess objectively, not just something you “feel” is right. Because at the end of the day, better branding isn’t about making things look better. It’s about making your business perform better, with a brand that people can understand, remember, and choose.

In this episode, I demonstrate just how easy it is to destroy brand trust in seconds using AI and why so many businesses are playing with fire without realising it. With tools now capable of generating hyper-real people, testimonials, and content, the line between what’s real and what’s fabricated is getting dangerously thin. And while it might feel like a shortcut to credibility, I explain why this kind of shortcut doesn’t just risk your brand, it can completely collapse it overnight. I also dig into the bigger issue behind it all: trust isn’t something you can fake, automate, or generate on demand. It’s built slowly through consistency, honesty, and real human signals. So while AI can absolutely support your brand, there’s a hard line you don’t cross. Because the moment people question what’s real, you don’t just lose a sale, you lose belief. And once that’s gone, it’s near impossible to get back.

This episode is a straight-talking take on one of the most common branding mistakes, using too many colours. I break down why more colours don’t make your brand more creative, they make it harder to use, harder to stay consistent, and harder to remember. You’ll hear why the strongest brands commit to one or two core colours, how restraint actually leads to more effective branding, and what happens when your palette gets out of control. I also run through a few practical ways to simplify your colour system so your brand is easier to apply across every touchpoint and builds recognition over time.

This episode breaks down one of the most overlooked parts of branding, what’s happening inside your business, not just what you show on the outside. I talk through why branding isn’t built on logos, colours, or messaging alone, but on the internal identity your team actually believes in and delivers every day. Because when there’s no alignment internally, inconsistency creeps in, experiences don’t match expectations, and the brand never fully lands. So I unpack the four key attributes that shape a strong internal brand identity, why most brand guidelines get ignored, and what you can do to make your brand something your team actually lives and breathes, not just something that sits in a document.

This episode is a reality check on why most brands don’t actually fail, they just fade out. I talk through how momentum is what really drives brand growth, and how so many businesses lose it by going quiet, getting inconsistent, or only showing up when things get slow. Because the truth is, brands don’t disappear overnight, they just slowly become forgettable. So I break down what causes that drop-off, why staying visible matters more than short bursts of activity, and what you can actually do to keep your brand moving forward instead of stalling out.

Building a brand isn’t just about what you spend upfront, it’s about what that investment unlocks over time. In this episode, I talk through the real cost of building a brand. I also cover how a well-built brand creates long-term value, makes your business easier to choose, and ultimately works harder for you day to day, so you can decide for yourself… is the cost of developing a brand worth it?

Branding gets overcomplicated far too often, so in this episode I show why stripping it back to what actually matters is the better branding approach. I talk through why a brand shouldn’t live in a thick strategy document that no one reads, but instead be simple enough that your whole team can understand it and use it every day. From purpose and values to messaging and visual identity, I explain how the best brands are the ones that make it easy for people to know who they are, what they stand for, and how they consistently show up in the world to be recognised and remembered from restraint, not blanding.

In this episode I explore an important branding question: is a good brand name more important than a good logo? I break down the role brand names and logos play in brand recognition, why many businesses overvalue logo design, and how stronger brand naming can help businesses stand out, be easier to remember, and build long-term brand equity. If you’re thinking about brand naming, logo design or building a distinctive brand, this episode walks through what matters most.