Branding gets overcomplicated far too often, so in this episode I show why stripping it back to what actually matters is the better branding approach. I talk through why a brand shouldn’t live in a thick strategy document that no one reads, but instead be simple enough that your whole team can understand it and use it every day. From purpose and values to messaging and visual identity, I explain how the best brands are the ones that make it easy for people to know who they are, what they stand for, and how they consistently show up in the world to be recognised and remembered from restraint, not blanding.

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