A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It can be a challenge to maintain your brand with a consistent presence. So let's treat Brandconsistosis. Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

A bit of a prickly question has come in that has identified some branding people are contradicting their own advice to businesses and designers, with what they do themselves, so lets treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy