In this episode, I break down one of the most common questions I get asked: how much does a logo design actually cost? And the honest answer is… it depends. Because you can get a logo for next to nothing, or you can spend thousands. But what I unpack here isn’t just the price ranges, it’s what you’re actually paying for at each level and why so many businesses get this wrong. From cheap templates to freelance designers to full brand agencies, I explain why the gap in pricing exists and what that really means for your business.

I also get into the bigger point most people miss. A logo isn’t just a design task, it’s a strategic one. The cost isn’t about the file you receive at the end, it’s about the thinking, positioning, and clarity behind it. Because when you only focus on price, you’re treating your brand like an expense instead of an asset. And that’s where businesses end up paying twice. Once for the cheap logo, and again when they realise it’s not working.

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