This episode is a straight-talking take on one of the most common branding mistakes, using too many colours. I break down why more colours don’t make your brand more creative, they make it harder to use, harder to stay consistent, and harder to remember. You’ll hear why the strongest brands commit to one or two core colours, how restraint actually leads to more effective branding, and what happens when your palette gets out of control. I also run through a few practical ways to simplify your colour system so your brand is easier to apply across every touchpoint and builds recognition over time.

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