Most people think a branding person designs logos. And while that can be part of the job, branding often goes much deeper than visual design alone. From brand strategy, internal team culture and messaging through to customer experience, brand naming and brand touchpoints, there are many different ways branding can influence how a business is perceived and remembered. This episode explores what branding people actually do, the difference between branding and graphic design, and why stronger brands are built through much more than just a logo.

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