The NEW podcast studio is in full effect.  In this special listener Q&A, the Vortex Nation and CARE podcast teams join forces to answer your best hunting, shooting, CARE, and just-for-fun questions. A .308 SUPER update to the best beef jerky flavor and more, the guys tackle your hard-hitting questions and have fun doing it!

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

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In this episode, Joe explores Return on Rare, the final stop on the CARE flywheel.

From Vortex’s preschool and growing product lineup to its campus in Wisconsin, many of the things people see today are the result of something much less visible: years of serving customers, dealers, and teammates one interaction at a time.

Joe shares why growth, profit, and new opportunities are rarely the starting point. More often, they’re the result of creating rare experiences and a commitment to serving others over the long haul.

Growth wasn’t the goal. It followed years of showing up for people, one interaction at a time.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

Most leaders think their biggest job is finding and developing great people.

Joe argues there's something even harder—and often more important.

In this episode, he shares one of the most uncomfortable leadership lessons behind the culture at Vortex: why protecting your team sometimes means making the decision you've been avoiding.

Along the way, you'll learn:

If you're responsible for people, culture, or leadership, this conversation will challenge the way you think about protecting your team.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

Most people think great performance comes from focusing on performance.

What if that's backwards?

In this episode, Joe shares a lesson that has shaped his approach to leadership, sales, coaching, and public speaking: the best performances happen when you stop making it about yourself and start focusing on serving others.

Through stories from Vortex, a conversation with MBA students, and a football coaching moment he'll never forget, Joe explains why service isn't a weakness. It's often the very thing that unlocks your best work.

If you've ever felt the pressure to perform, this conversation is for you.

Because the people you're trying to reach can feel the difference.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

Bob Burg has sold millions of books, but his biggest impact might be the way he changed how people think about success.

As co-author of The Go-Giver, Bob challenged the idea that business is about taking, negotiating, and keeping score. Instead, he built a philosophy around creating value, serving others, and building relationships that last.

In this conversation, Bob and Joe discuss:

• The story behind The Go-Giver

• Why "nice guys finish last" is a myth

• The difference between price and value

• Why nobody cares about your quota

• The hidden danger of transactional thinking

• The Law of Receptivity and why receiving is often harder than giving

• Why service is a strength, not a weakness

Joe also shares how discovering The Go-Giver changed the trajectory of his career and helped reinforce many of the principles that shaped Vortex.

If you're a business owner, leader, salesperson, or simply someone who wants to create more value in the lives of others, this conversation is packed with timeless ideas that are just as relevant today as when the book was first published.

Enjoy the conversation.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

For Joe Hamilton, it started with a conversation at the dinner table.

Growing up around his family’s small business, Joe heard a piece of advice that never sat right with his dad: “Pay yourself first.”

Instead, his parents believed something different:

Pay your people. Pay your commitments. Take care of the people counting on you.

Then take what’s left.

In this episode, Joe shares how that philosophy shaped the culture at Vortex Optics, influenced the company’s growth from a small family business to the #1 sport optics brand in the world, and became the foundation for what Vortex calls “upside down leadership.”

This is a conversation about leadership, service, trust, and why the best leaders focus on lifting other people up.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

In this episode, Joe Hamilton sits down with John Felkins, Executive Director of EntreLeadership Coaching, for a conversation on leadership, coaching, business growth, and human potential.

Through his work with EntreLeadership, John has helped coach and develop business leaders from companies of every size and industry. That perspective gives him a rare ability to see the patterns, blind spots, and breakthroughs that shape great leaders and healthy organizations.

Joe and John cover:

This conversation is full of practical wisdom, honest reflection, and the kind of leadership lessons that only come from years of experience.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

In this episode, Joe Hamilton shares a story that came out of a recent conversation with John Felkins. Take control of your business with EntreLeadership Coaching.

What’s the most important job of a leader? It starts with something used in aviation and at sea. In an emergency, the question isn’t about roles or numbers. It’s simple: how many souls on board. That language carries weight. It changes how you see responsibility and it raises a bigger question for all of us.   

If you lead a team, a business, a family, or even just yourself…what are you actually responsible for?  Joe walks through: Why “souls on board” reframes leadership in a way most people miss  How easy it is to drift toward efficiency and lose sight of what matters  What it looks like to lead with a deeper sense of responsibility.

This is a short listen, but one that tends to stay with you.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

I thought I knew how to sell. I had the reps, the product knowledge, and all the right talking points. Then my wife, who wasn’t even in sales, outsold me 5:1 by focusing on one simple thing I was overlooking.

That moment exposed a mistake I see everywhere - in business, leadership, and life. We ignore what’s already working and spend our energy chasing what isn’t.

In this episode, I break down:

Most of the time, there isn’t a fire to put out. We just act like there is and miss the gold that’s already there.

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram

There’s a new movement gaining traction…The SCARE Movement 😈!

In this episode, we walk through an approach that flips everything on its head. Instead of serving others, it’s about serving yourself. Instead of respect, it’s about positioning yourself above everyone else. Instead of flexibility, it’s about being rigid and making sure you come out on top.

At first, some of it might feel familiar, especially if you’ve spent time in environments where status and profit matter more than people and principles.

But if you follow that thinking all the way through, you start to see where it leads. It creates distance between people, breaks trust, and over time it erodes the kind of culture that actually works.

Enjoy this April Fools episode!

The CARE Movement is a roadmap for leaders who believe human connection is the brand.

This is your invitation to think differently and lead with heart.

Subscribe to the CARE Movement - where connection creates momentum.

Follow Joe on LinkedIn and Instagram