When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

How to Create a Successful Blog for Your Business

When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

Why blog in 2022?

• Search engines still like words the most
• Blogs aren’t going anywhere
• “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
• Alternative Blogging Platforms
• Gives you a chance to test out your voice/writing style/topics, find an audience

Great place to start if you don’t have a website

• Medium: https://medium.com/creators
• NewsBreak Originals: https://creators.newsbreak.com/creators
• Vocal: https://vocal.media/

Best blogging website platforms

• WordPress: https://wordpress.org
• Ghost: https://ghost.org
• Squarespace: https://squarespace.com

Finding topics

• Make a list of your expertise, in granular detail
• What questions do you answer?
• Answer the Public / Google related questions
• Testimonials
• Customer questions
• Research, research, research

Blog post essentials

• Headlines and hooks
• Images
• Subheads
• Embeds (video, Twitter, etc.)
• Call to Action

Promote and share your blog

• Social media
• Newsletter

Words of Wisdom

The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you're writing a blog post, you really want somebody to click on it and read it. That's the most important thing. — JenBlogging is another avenue to bring new people into your realm. I'm always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who's looking at what the most? Then you double down on that content. — ShelleyCan't-Miss Resources

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Breaking News

Ahrefs releases Yep search engine (https://yep.com/) (in beta)

• Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
• Claims to offer an unbiased, private search experience that rewards and compensates the makers behind the content.
• More info: https://searchengineland.com/yep-search-engine-385613

Tweaks of the Week

• Repurpose.io is a dream for automation
• Google Slides animation feature adds fun to your brand

Inspirational Nugget“Don’t be ashamed of needing help. You have a duty to fulfill just like a soldier on the wall of battle. So what if you are injured and can’t climb up without another soldier’s help?” —Marcus Aurelius, Meditations, 7.7Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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