By Jen McFarland
4.9
2525 ratings
The podcast currently has 169 episodes available.
We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.
We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.
Join us as we wrap things up together.
Key InsightsWe live in a time where anybody can make something, so why not make things? — JenMarketing Self-Assessment | Women Conquer Business
We want to thank you for spending this year with us, and we hope you got value from our content. — ShelleyContent Consistency Framework and Schedule
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Top 8 Shows for Women Conquer Business in 2022
0:00 Music and Intro
0:57 The Women Conquer Business Mission
2:19 Top 8 Best and Most Popular Shows of 2022
8:54 Quips and Quotes
20:28 Our funniest moments from 2022
28:39 Looking ahead to 2023
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Engineered by AGK Media Studio
On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.
A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.
We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.
Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
Topics include:
I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.
I'm updating it to a full course, at which time the price will go up.
Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.
Ultimate Podcast Planning Checklist
We offered this course on AppSumo and sold over 800 copies.
Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyShow NotesHave the robots taken over?
Nope.
That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
I'll let ChatGPT explain itself:
ChatGPT is designed to...
Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen
Sources: Word of the Year
Jen's appearances on Liz's podcast, Word of the Week:
Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.
However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!
This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.
Related Episode: Storytelling with Senta Scarborough
Key InsightsPassion is incredibly persuasive. Convey what matters to you. — JenMarketing Self-Assessment | Women Conquer Business
When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — ShelleyContent Consistency Framework and Schedule
Breaking Marketing NewsBanning TikTok?
(source: USA Today)
Nine States Already Ban TikTok
(source: Reuters) - partial ban on state devices
Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.
Software Review: Hello AudioHello Audio. Your audience is on the go. We make sure your content is too.
Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.
Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.
If you have a question, software, or something you want us to cover, email us at [email protected]
Inspirational NuggetsCharacter may almost be called the most effective means of persuasion. — AristotleIf you wish to win a man over to your ideas, first make him your friend. —Abraham LincolnOne of the best ways to persuade others is with your ears––by listening to them. — Dean RuskPeople are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise PascalConnect with UsPodcast Production
Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.
This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.
Key InsightThe number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — ShelleyContent Consistency Framework and Schedule
Marketing NewsSupapass content business website builder for non-technical entrepreneurs.
Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.
If you have a question, software, or something you want us to cover, email us at [email protected]
Inspirational Nugget“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig ZiglarWhat will character, commitment, and discipline help you accomplish today?
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Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.
Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.
Related Episode: Curiosity and Imperfect Action
Related blog post: 3 Ways to Make Curiosity a Priority
Key InsightsYou need to start paying attention to the signals and listen to what it is that people need, because it changes. — JenMarketing Self-Assessment | Women Conquer Business
When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — ShelleyContent Consistency Framework and Schedule
Breaking Marketing NewsMore headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.
Source:
StreamYard adds webinar functionality.
Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great).
If you have a question, software, or something you want us to cover, email us at [email protected]
Inspirational Nugget“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECAIf I lived today as if it were my last, what would I do?
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Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.
Special Edition Gratitude EpisodeRelated Episode: The Power of Gratitude.
Related blog post: Why Gratitude is Incredibly Important.
Key InsightsYou feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — JenMarketing Self-Assessment | Women Conquer Business
I’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — ShelleyThe Content Creators Super Stack - Infostack.io
Breaking Marketing NewsSeveral Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.
Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.
Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.
Source:
Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.
If you have a question, software, or something you want us to cover, email us at [email protected]
Inspirational NuggetIt is not joy that makes us grateful; it is gratitude that makes us joyful. – David Steindl-RastI believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith. — Brené BrownConnect with UsPodcast Production
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Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.
Delegate to Accelerate Your BusinessDelegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.
Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.
Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.
Key InsightsYou have to think about what you need to delegate, including the things that never get done.When I talk about marketing in particular, I say you have to have an honest conversation with yourself about what do you like to do vs. what you'll never do yourself. — JenMarketing Self-Assessment | Women Conquer Business
Although I think sales and marketing is kind of inherent in any business, I know there's a lot of people who are just like me who are like, I'd rather create content. Can't that just happen magically? — ShelleyHow to Create, Publish and Distribute Content Consistently
Using the Content Consistency Framework and Schedule for Weekly Content Marketing
Breaking Marketing NewsGenerational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).
Our take is that this is a great guide made better when you infuse it with the values important to you and your audience.
Source:
Related: David Allison, Valuegraphics
Software Review: The New DescriptDescript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.
Features discussed:
If you have a question, software, or something you want us to cover, email us at [email protected]
Inspirational NuggetWhen you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice. —Marcus AureliusPodcast Production
Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.
Evergreen Webinar FunnelIn our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.
In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.
Topics:
Webinar basics
Funnel basics
What app/software do you need for webinars and funnels?
How to set up an evergreen webinar funnel using WebinarKit
Key InsightsA funnel is your sales process. That's it. When we talk about funnels that are online, it's your online sales process. It can be low-tech and simple as long as it's a reflection of your business. You do not need ClickFunnels. — JenMarketing Self-Assessment | Women Conquer Business
Always start off with your face on screen. You want people to connect with you, that you want them to know that you're a real person. You are the person that they will be working with if they should choose to sign up. — ShelleyHow to Create, Publish and Distribute Content Consistently
Breaking Marketing NewsLike our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.
Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?
Sources:
Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).
The podcast currently has 169 episodes available.