Join us for the last episode of Women Conquer Business

We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.

We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.

Join us as we wrap things up together.

Key InsightsWe live in a time where anybody can make something, so why not make things? — Jen

Marketing Self-Assessment | Women Conquer Business

We want to thank you for spending this year with us, and we hope you got value from our content. — Shelley

Content Consistency Framework and Schedule

Connect with Us

Connect with Jen

Brought to you by Women Conquer Business

• Connect with 
• Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Top 8 Shows for Women Conquer Business in 2022

0:00 Music and Intro

0:57 The Women Conquer Business Mission

2:19 Top 8 Best and Most Popular Shows of 2022

8:54 Quips and Quotes

20:28 Our funniest moments from 2022

28:39 Looking ahead to 2023

Connect with Us

Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Using AppSumo to Save Marketing Costs

On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.

A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.

We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

• What is AppSumo?
• How AppSumo saves you money
• What to look for
• What NOT to buy
• 60-day money-back guarantee (Facebook Group we mention for research)
• Our favorite apps

Jen's AppSumo Deal: Ultimate Podcast Planning Checklist

I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

Ultimate Podcast Planning Checklist

We offered this course on AppSumo and sold over 800 copies. 

Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyShow Notes

• [00:01:02] Saving on Marketing Costs with AppSumo
• [00:05:20] AI writing tool ChatGPT generates content
• [00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist
• [00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals
• [00:14:48] AppSumo: A Guide to Finding Reliable Software
• [00:22:45] Unlock AppSumo's Deals for Game-Changing Tools
• [00:24:55] Discover Affordable Website Tools and Courses Online
• [00:26:35] Maximize Efficiency with Ready-Made Templates
• [00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide
• [00:32:01] Entrepreneurs, save time and money with AppSumo

Breaking Marketing News

Have the robots taken over?

Nope.

That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.

Source:

• ChatGPT (free for now)

Software Review: Canva Docs

Canva adds AI writing and collaborative functionality.

Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. 

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational NuggetIt’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7

It’s easier to quote and rely on the wise words of others.

It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.

What wisdom will you create today?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen

Sources: Word of the Year

• Metaverse, Oxford English Dictionary (second place)
• Gaslighting, Meriam Webster

Jen's appearances on Liz's podcast, Word of the Week:

• Unfeigned
• Sanguine

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Persuasive Copy

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

Related Episode: Storytelling with Senta Scarborough

Key InsightsPassion is incredibly persuasive. Convey what matters to you. — Jen

Marketing Self-Assessment | Women Conquer Business

When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley

Content Consistency Framework and Schedule

Breaking Marketing News

Banning TikTok?

 (source: USA Today)

Nine States Already Ban TikTok

 (source: Reuters) - partial ban on state devices

Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

Software Review: Hello Audio

Hello Audio. Your audience is on the go. We make sure your content is too.

Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. 

Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational NuggetsCharacter may almost be called the most effective means of persuasion. — AristotleIf you wish to win a man over to your ideas, first make him your friend. —Abraham LincolnOne of the best ways to persuade others is with your ears––by listening to them. — Dean RuskPeople are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise PascalConnect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Collaborating on a Product Bundle

Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.

This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.

Key InsightThe number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — Shelley

Content Consistency Framework and Schedule

Marketing News

• State of Marketing: Salesforce Research
• Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
• Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
• Topic Clusters
• Skyscraper Pages

Software Review: Supapass

Supapass content business website builder for non-technical entrepreneurs.

Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational Nugget“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar

What will character, commitment, and discipline help you accomplish today?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Curiosity Improves Your Business

Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

Related Episode: Curiosity and Imperfect Action

Related blog post: 3 Ways to Make Curiosity a Priority

Key InsightsYou need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen

Marketing Self-Assessment | Women Conquer Business

When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley

Content Consistency Framework and Schedule

Breaking Marketing News

More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.

Source:

• EU warns Musk that Twitter faces ban over content moderation (Reuters)

Software Review: StreamYard OnAir

StreamYard adds webinar functionality.

Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great). 

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational Nugget“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA

If I lived today as if it were my last, what would I do?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.

Special Edition Gratitude Episode

• Gratitude: a yearlong celebration
• Gratitude improves your attitude
• How to get started with gratitude in your marketing
• Why gratefulness makes us all better

Related Episode: The Power of Gratitude.

Related blog post: Why Gratitude is Incredibly Important.

Key InsightsYou feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — Jen

Marketing Self-Assessment | Women Conquer Business

I’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — Shelley

The Content Creators Super Stack - Infostack.io

Breaking Marketing News

Several Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.

Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.

Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.

Source:

• Meta Disciplined or fired employees for taking over user accounts (CNBC)

Software Review: Volley.app

Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational NuggetIt is not joy that makes us grateful; it is gratitude that makes us joyful. – David Steindl-RastI believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith. — Brené BrownConnect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

Delegate to Accelerate Your Business

Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.

Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.

Key InsightsYou have to think about what you need to delegate, including the things that never get done.When I talk about marketing in particular, I say you have to have an honest conversation with yourself about what do you like to do vs. what you'll never do yourself. — Jen

Marketing Self-Assessment | Women Conquer Business

Although I think sales and marketing is kind of inherent in any business, I know there's a lot of people who are just like me who are like, I'd rather create content. Can't that just happen magically? — Shelley

How to Create, Publish and Distribute Content Consistently

Using the Content Consistency Framework and Schedule for Weekly Content Marketing

Breaking Marketing News

Generational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).

Our take is that this is a great guide made better when you infuse it with the values important to you and your audience. 

Source:

• Understanding Your Audience: How to Age Down or Grow Up, TubeBuddy

Related: David Allison, Valuegraphics

Software Review: The New Descript

Descript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.

Features discussed:

• Create transcript, remove filler words, add Studio Sound
• Overdub voice clone
• Change your background
• Make clips for Reels or any size for social media posts
• Stock Library with images, video clips, and GIFs

If you have a question, software, or something you want us to cover, email us at [email protected]

Inspirational NuggetWhen you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice. —Marcus Aurelius

• What false judgment can I wipe away today?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.

Evergreen Webinar Funnel

In our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.

In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.

Topics:

Webinar basics

• What is a webinar? What is its purpose?
• What should you include in your webinar?

Funnel basics

• What is the purpose of a funnel?
• What are the components of a funnel?

What app/software do you need for webinars and funnels?

How to set up an evergreen webinar funnel using WebinarKit

Key InsightsA funnel is your sales process. That's it. When we talk about funnels that are online, it's your online sales process. It can be low-tech and simple as long as it's a reflection of your business. You do not need ClickFunnels. — Jen

Marketing Self-Assessment | Women Conquer Business

Always start off with your face on screen. You want people to connect with you, that you want them to know that you're a real person. You are the person that they will be working with if they should choose to sign up. — Shelley

How to Create, Publish and Distribute Content Consistently

Breaking Marketing News

Like our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.

Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?

Sources:

• Near Media: Zoomers: No Maps, Dash Cart, Location Data Abuse
• Near Media: Google MAC, TikTok Location, Retail's Local Whiff

Software Review: Pabbly Connect

Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).

• Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.
• Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.
• Pabbly Connect is available as a monthly subscription (Free+) or for one Lifetime price.

If you have a question, software or something you want us to cover, email us at [email protected]

Inspirational NuggetThere is freedom waiting for you, On the breezes of the sky, And you ask 'What if I fall?' Oh but my darling, What if you fly? — poem, Erin HansonConnect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp