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Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.
Profitable Email ListYou know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?
This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.
Topics include:
Marketing Self-Assessment | Women Conquer Business
If you're promoting a big event or offer, you will want to send every day or sometimes more than once a day. Otherwise, stick to once a week. Otherwise, you'll overwhelm people with information. — ShelleyHow to Create, Publish and Distribute Content Consistently
Breaking Marketing NewsPeople ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.
For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.
If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.
This week's show, we highlighted Pipedrive.
If you have a question, software or something you want us to cover, email us at [email protected]
Inspirational Nugget“You will get all you want in life if you help enough other people get what they want.” — Zig ZiglarFocus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.
Can I do the right thing and not care about credit?
This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.
I believe that is true and I look for the joy along the way to keep going.
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Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.
Product Ladders: Something for EveryoneA product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.
How do you get started building a product ladder?
Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.
Questions answered in this episode:
Marketing Self-Assessment | Women Conquer Business
When people go through your product ladder, they're ready to engage with you on a deeper level. — ShelleyHow to Create, Publish and Distribute Content Consistently
Breaking NewsLanding Page Hot Tips by Rob Hope: $29 on AppSumo
If you have a question, software or something you want us to cover, email us at [email protected]
Inspirational NuggetWhat, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.
How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.
Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.
What are my tasks in this life?
My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.
Only then will the good drown out the bad.
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Learn the power of generating leads by creating the perfect opt-in.
What's the Perfect Opt-In?The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.
But how do we get them to sign up?
We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.
How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.
Words of WisdomWe overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — JenMarketing Self-Assessment | Women Conquer Business
Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — ShelleyHow to Create, Publish and Distribute Content Consistently
Breaking NewsMarketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms
OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.
If you have a question, software or something you want us to cover, email us at [email protected]
Inspirational NuggetThere is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.
It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.
Do my principles show themselves in my life?
Do they show up in my work and the content I produce?
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We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.
Ask This Before Your Next LaunchAs business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?
During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.
Words of WisdomYou need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — JenMarketing Self-Assessment | Women Conquer Business
We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — ShelleyContent Consistency Framework and Schedule
Breaking NewsHave you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.
Tweak of the Week: Captions in DescriptDescript video editing and captioning
If you have a question, software or something you want us to cover, email us at [email protected]
Inspirational NuggetEpictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.
What do my principles tell me about persisting and resisting?
Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.
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Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.
Follow Me, Chicken, I have the CornDo you have marketing FOMO? Shiny object syndrome?
Marketing changes Every.Single.Day.
AND, it's easy to forget the power of PATIENCE in marketing.
If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).
Words of WisdomAs business owners, we have to be willing to stand our ground and say, 'This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn.' — JenMarketing Self-Assessment | Women Conquer Business
I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — ShelleyContent Consistency Framework and Schedule
Breaking NewsWe cover what's new in Canva
Thanks to Sally Moon Meditation for making the Tweak of the Week Suggestion
Sally Moon Meditation
If you have a question, software or something you want us to cover, email us at [email protected]
Inspirational NuggetNothing can satisfy greed, but even a small measure satisfies nature. No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have. — SenecaThere is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."
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Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.
Content BatchingIf you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.
Learn how to streamline content creation with batching.
Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.
Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.
Topics include:
Content Batching Slide Deck by Jen McFarland
Related ContentMarketing Self-Assessment | Women Conquer Business
You’ve got to know your minimums! — ShelleyContent Consistency Framework and Schedule
Breaking NewsTikTok’s growth may be slowing (Business Insider)
YouTube updated creator pay program to include Shorts (Business Insider):
Everyone has found themselves outmatched by the competition, frustrated by some skill or attribute they have that we don’t. How we choose to respond to that struggle tells us about who we are.
Do we see it as a chance to learn and get stronger?
Do we get frustrated and complain?
Or worse, do we call it off and find an easier game to play, one that makes us feel good instead of challenged?
The greats don’t avoid these tests of their abilities. They seek them out because they are not just the measure of greatness; they are the pathway to it.
How will today’s difficulties show my character? We set our goals according to our values and priorities. If something is truly important to me and my identity, I will accomplish it.
Writing our goals in a place where we see them every day keeps us on track to progress toward achieving them.
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When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.
Business BurnoutIt's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.
Topics include:
3 Keys to Reach Your Business Goals
One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — ShelleyContent Consistency Framework and Schedule
Breaking NewsRelated Episodes:
Recession Proof Business: Creative Revenue Streams
What if Social Media Disappeared?
Tweak of the WeekScreenshot from CoSchedule's Headline Analyzer
Inspirational NuggetIf the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —EpictetusSeeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.
Are you sizzle or steak?
All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.
It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.
Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get disappointed and quit.
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Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.
What If Social Media Disappeared?Are you overly reliant on social media? What if social media disappeared? What would you do?
Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.
In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.
Training topics include:
Client Attraction Checklist
Download Shelley's 23-point checklist offering different ways to market yourself without social media.
Words of WisdomBy diversifying your marketing and not relying solely on social media, you become much more resilient. — JenCollaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — ShelleyMarketing Self-Assessment | Women Conquer Business
Breaking NewsFreelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.
Tweak of the WeekAm I prepared for my bubble to burst?
We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.
What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.
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Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.
Dropshipping for BeginnersIf you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!
Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.
Dropshipping for Beginners Slides
Words of WisdomDropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — JenCan't-Miss ResourcesPabst Blue Ribbon Hotel
Tweak of the WeekHindenburg Narrator: the perfect tool for audiobook narration
Inspirational NuggetNobody gets out of here alive. Cherish every moment.Connect with UsPodcast Production
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Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.
Best Online Course Platforms
With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.
By using online course creation platforms, businesses can create courses to sell or use internally.
These platforms are a great way to promote your brand, business, products, and services to increase revenue.
Get the details on the top online course platforms for creating, hosting, and selling your online course.
We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.
Create your first course to promote your brand, business, products, and services and increase revenue.
Slides: Best Online Course Platforms 2022
Words of WisdomWhat will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — JenIt's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — ShelleyCan't-Miss ResourcesPodcast Production
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