Transitioning to a Content Entrepreneur
The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience?
In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine.
What are the steps you must take to build a profitable business from your content and audience?
o Hobby
o “Jobby”
o Business
o Build a money-making content entrepreneur machine
Words of Wisdom
Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen
I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley
Breaking News
- Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now said it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/
- Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”
Can't-Miss Resources
- Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter
- Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n
Inspirational Nugget
“This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b
If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something.
Can I show Odysseus-like determination and perseverance?
As content creators and entrepreneurs, there are always times when our life circumstances will knock us down and steal our attention and passion away from what we are creating. It is up to us to have our systems in place to keep us going on our pre-determined path when we experience our own shipwreck.
My mom had a stroke. My husband has cancer. I’ve got my own medical issues, too, but I have systems and a support community that I have built to get me through these difficult moments. Content entrepreneurs must learn to use these challenges as fuel for their content and passions.
That means I talk about my personal challenges within my content and tie that into my brand and message. That message resonates more intimately with the people who are going through something similar and creates a bond between us.
Connect with Us
Podcast Production
- Podcast hosting: Captivate* (affiliate link)
- Livestream: StreamYard* (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
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- Women Conquer Business marketing consultancy
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Engineered by AGK Media Studio
- Connect with Shelley Carney
- Shelley's Livestream consultancy AGK Media Studio
- Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
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