Women Conquer Business

Learn how to automate daily tasks to boost your business productivity.

Business Productivity: Episode Summary

Productivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success.

Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money.

Words of WisdomRemember when we talk about productivity and we talk about efficiency, we're always, especially as small businesses, balancing that out. What makes us more productive so that we can get products out the door? Sitting on social media isn't going to do it. — JenThere are certain things that you really want to be automated because you do them all the time. You don't want to have to keep doing it all the time when a machine can just take care of it for you. — ShelleyCan't Miss Resources

• Women in Podcasting Book: 18 Episodes and a Book in a weekend
• Find the Right Marketing Tools for Your Small Business
• Relaxing Affirmation Meditations Playlist

Show Notes

0:00 Music and Intro

01:02 Productivity, Efficiency, and Automation

10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms

12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia

• Shelly enjoyed the Beyond Van Gogh 
• Immersive Experience
• Jen has a concussion (but doesn’t regret roller skating!)

17:11 How Shelley Uses Automation

19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes)

32:40 We Wrote the Book on Writing Books Fast

• Women in Podcasting Book: 18 Episodes and a Book in a weekend

34:40 Increase Business Productivity with the Right Software

• Find the Right Marketing Tools for Your Small Business

36:40 Listen to Shelley's Soothing Voice

• Relaxing Affirmation Meditations Playlist

37:30 Happy St. Paddy's Day: How Irish Are These Lasses?

42:44 Google Slides FTW!

• Google Slides - Comprehensive video tutorial to learn Google Slides

43:58 Ghosting Can Be a Good Thing

• Ghost

48:56 Make Your Business Journey a Beautiful One

• “If your choices are beautiful, so too will you be.” –Epictetus

Related Episodes

• How Productivity is Calculated: Smart Tips to Save You Time
• Why is Productivity Important in Business?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Productivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.

How Productivity is Calculated Episode Summary

Productivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?

In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most.

Words of WisdomWhen I work with people who run small businesses, I ask, what is your marketing budget? They say, 'I don't have a marketing budget.' I ask, how many hours a week are you spending on social media? How much do you charge per hour for your services? You have a marketing budget. You just don't acknowledge it because you're not thinking about all that time that you're on social media. — JenIf I have a thing that I need to do frequently, I will break that down into parts. I'll make a checklist for myself so that every week on a certain day of the week, I check that I did those things. I have it all in front of me. Then I know that whole project is complete. Any project can be broken down first into the larger sections and then you take each section and break that further down into tasks. — ShelleyCan't Miss Resources

• Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
• Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.

Show Notes

0:00 Music and Intro

1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice

• Livecast Life on YouTube
• Images of Portland Rose Festival Dragon Boats
• Jen's new course! Find the Right Marketing Tools for Your Small Business

11:00 Twitter Launching Profile Shops

• Twitter Launches Live Test of New Profile Shops to Display Products In-App (Our take: if you have products and someone gives you space to do it, take advantage of it!)

15:17 How Productivity is Calculated

• No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. - Warren Buffett

26:19 Business initiatives and Breaking Down Tasks

• Checklist Manifesto (book)

32:50 How to Conduct a Time Audit

• If you want to use a time tracker app, use TopTracker (free)

40:09 How We Prioritize Key Tasks

47:11 The "D" word: Discipline

50:27 LinkedIn Profile Video and YouTube Preview Trailer

52:48 Jen Guests on Launch With Words Podcast

• Jen had a fabulous interview on Bridget Willard's podcast, Launch with Words. Bridget is the creator of Launch with Words, a WordPress plugin that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial)

55:10 What You Do With Your Time Matters

Curious About Livestreaming?

• Read Shelley's Wonderful Livestreaming Article

Related Podcast Episodes

• Why is Productivity Important in Business?
• 4 Effective Time Management Strategies to Boost Productivity
• How to Be a Productive Leader

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business.

Productivity in Business Summary

Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth.

We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.

There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings.

Words of WisdomIf you are a solopreneur working from home, or a small business owner, productivity is even more important. So many of us are trying to master how to do tasks faster. How do we make it better, faster, more efficient? There's efficiency in time management. There are all these different buckets of influence that you can focus on including service, delivery, and productivity. — JenYou’ve got to keep that pipeline full, so you have to do all the things that are necessary to get to that sales call. That has to be a system that you set up so that you can be productive every day. Then you're always working on something that adds fuel to that system. — ShelleyCan't Miss Productivity Resources

• Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
• Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.

Show Notes

00:00 What's new with us

5:34 International Women's Day

• International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." International Women's Day Resources
• Related podcast episode: Meet the Tenacious Effa Manley

10:11 IGTV Is Going Away (sort of)

• Instagram is discontinuing IGTV

12:47 What is Productivity? Why is Productivity Important in Business?

20:28 Awareness and Analyzing Activities

• Chaos Control
• ClickMinded SOP Library

21:57 What are Your Non-Negotiables?

• High Performance Habits by Brendon Burchard

40:04 Pomodoro Method

• Pomodoro Technique described in 2 minutes or less (Jen has since burned this shirt)

46:18 Embed Your Podcast on LinkedIn

• Use the Spotify link to embed your player. You can add a video Cover Story up to 30 seconds on your LinkedIn profile using your phone. Click the plus sign on your avatar. Read this for more information.

47:42 Why Jen Likes Studiocart

• Studiocart (ThriveCart alternative, WordPress only)
• Studiocart on Appsumo (starting at $89 lifetime)

49:24 Become Accountable for Daily Joy

Curious About Livestreaming?

• Read Shelley's Wonderful Livestreaming Article

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this inspirational and coaching episode, we talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

Information Overload Episode Summary

In this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.

We believe clarity and focus will move you forward in your business journey.

We also discuss our own struggles at times and offer several tips so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor.

Episodes also available on YouTube. Subscribe to the channel.

Words of WisdomWhen I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back. — JenWe pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. — ShelleyCan't Miss Resources

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
• 3 Mistakes Podcasters Make: Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business)

Related Content

• Why is Productivity Important in Business?
• 4 Effective Time Management Strategies to Boost Productivity
• Why Procrastination in Business Isn’t About Great Time Management
• Why Before Starting a Business Project You Must Have Great Clarity (blog)
• Why Perfectionism in Business Stifles Brand Growth (blog)

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

Online Courses Strategies Summary

Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you?

During this show we'll guide you through the following questions:

• Who should be producing courses and why?
• How do you decide what to teach?
• How do you design the course?
• What is the process for generating digital material?
• What software do you recommend?
• What is the best way to promote and sell courses?
• What mistakes have you made that people should avoid?

This show will help you decide whether creating online courses is right for your business.

You'll also get the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

Words of WisdomWhy are people taking this course? What are they trying to accomplish? Then when you get to where you have to sell, it's really easy because you're walking people through that progression and you're giving people exactly what they want. When you go to write your sales copy and talk to people about it, it's a lot easier. — JenWhen Toby and I first started doing live streaming on YouTube we found we were answering the same questions again and again. So we created a course. We knew exactly what people needed. — ShelleyCan't Miss Resources

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!

3 Big Mistakes Podcasters Make

Breaking News

• MemberVault
•  (course software) changed their pricing structure
• Videotero is teaching a new photography course free on YouTube

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

Digital Marketing Strategies Summary

Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales?

Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly.

We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue.

Words of WisdomEmail marketing is essential, even when you're just getting started. You want to have a way for people to opt-in and then understand that people want to hear from you and you should email them. — JenI know a lot of people are talking about, “oh, I’ve got to get on TikTok this year. This year is about TikTok.” Now let's think. Is your target audience aged 18 to 30 years old? Because that's who's on TikTok mostly. There are occasionally older people on there, but not very often. Just really focus on who are you aiming your message at and are they on that platform. — ShelleyCan't Miss Resources

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
• 3 Big Mistakes Podcasters Make

Curious About Livestreaming?

• Read Shelley's Wonderful Livestreaming Article

Related Blog Posts

• Absolute Best Digital Marketing Tools
• Execute Your Content Marketing Strategy
• What No One Tells You About Website Ownership

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Learn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.

Business Visibility Episode Summary

Are you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.

Which forms of community engagement can help grow a business the most?

How can you quickly find communities related to your niche and effectively engage as a member?

We share simple steps for working within a community that is aligned with your values. You’ll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients.

Words of WisdomIt's always got to be about solving problems. When you show up consistently, you begin to build community around your ideas and that adds to your ability to boost your business's visibility. It's about showing up. It's about helping other people. And it's about doing something consistently that does all of those types of things. — JenFind community events that you can participate in, then you can connect with people and collaborate with them. It's a way to just instigate some activity, shake things up and get some action. Build those relationships because that's where more business is going to come from. — ShelleyRelated Content

• Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)
• ClickFunnels Review (blog post)

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Repurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

Repurpose Content Episode Summary

Have you ever wondered how to repurpose content without wasting hours of your day? Us too.

The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life.

The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility.

We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

Words of WisdomSearch Engine Optimization (SEO) is answering customers' questions. When you're ensuring you're speaking to your audience about things they care about, using the same words they use. When you repurpose content across platforms you'll see results. — JenAnother thing that repurposing your content can do is reinforcing your message. That repetition will help you stay top of mind, That repetition occurs when you create content in many different places. — ShelleyRegister for The More You Glow Series

• Entire Series: the More You Glow

Can't Miss Resources

• Shelley and Toby's breakdown on repurposing content to publish a book
• Get your podcast seen and heard in as many places as possible!

Related Content

• Michael Jonas (The Rational Unicorn) podcast episode
• ClickFunnels review blog post

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.

Marketing Tools Episode Summary

The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.

But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.

We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.

This is a great overview that helps you get started on the right foot.

We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).

Shopify's Commerce Report

• Roadmap to the Future of Commerce (Shopify)
• Future of eCommerce (Shopify)
• Future of Retail (Shopify)

Words of WisdomThe first step is to get super clear about your own business and what your goals are. How do you want to deliver the services? Software is created specifically for a certain industry, a certain customer type, different business sizes, and revenue and business models. — JenI think the first thing you need to do is establish your email list because as we all know, social media can make changes every day. So as quickly as you can, you need to capture that email address and get them onto your list. Then you can still communicate with them in a way that you have some control over. — ShelleyCan't Miss Resource

Find the Right Marketing Tools for Your Small Business

Related Content

• Create Consistent Content for Your Small Business in 2022
• Are Payments and Marketing Related?
• 15 Epic Social Media Trends for 2022

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Create consistent content for your small business by following social media and content marketing trends like shoppable posts.

Consistent Content Episode Summary

We're excited to announce a new show format and exciting changes to the show.

The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.

This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis.

Changes to the Women Conquer Business Show

Jen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible.

Shoppable Social Posts

• Pinterest TV
• Firework (shoppable posts on your website)
• Information about web stories
• Amazon Influencer
• Livestreaming on Amazon

Task Management Tools to Stay on Top of Your Goals

• Things 3 (Mac only)
• Monday.com (robust project management software)

Words of WisdomWe're talking about habits, we're talking about creating consistent content. One of the ways that you do that is you systematize it, you automate it, you make it part of your workflow, and have a task management app that you use that is low cost and really easy to use. — JenI work with other fellow encore entrepreneurs, people who have had a career, they have some knowledge in their life that they built up, a bunch of skills. Now they want to create their own at-home business combining all of those skills along with their passion, something that they love to do. For me, I love to livestream. I love to reach out to people. I love to have that conversation going online with our chat room and that's my passion. — ShelleyRelated Blog Posts

• TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy
• Grow Your Business with These 3 Content Marketing Ideas
• How to Execute Your Content Plan

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp