Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.

Marketing Tools Episode Summary

The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.

But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.

We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.

This is a great overview that helps you get started on the right foot.

We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).

Shopify's Commerce Report

• Roadmap to the Future of Commerce (Shopify)
• Future of eCommerce (Shopify)
• Future of Retail (Shopify)

Words of WisdomThe first step is to get super clear about your own business and what your goals are. How do you want to deliver the services? Software is created specifically for a certain industry, a certain customer type, different business sizes, and revenue and business models. — JenI think the first thing you need to do is establish your email list because as we all know, social media can make changes every day. So as quickly as you can, you need to capture that email address and get them onto your list. Then you can still communicate with them in a way that you have some control over. — ShelleyCan't Miss Resource

Find the Right Marketing Tools for Your Small Business

Related Content

• Create Consistent Content for Your Small Business in 2022
• Are Payments and Marketing Related?
• 15 Epic Social Media Trends for 2022

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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