Productivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.

How Productivity is Calculated Episode Summary

Productivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?

In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most.

Words of WisdomWhen I work with people who run small businesses, I ask, what is your marketing budget? They say, 'I don't have a marketing budget.' I ask, how many hours a week are you spending on social media? How much do you charge per hour for your services? You have a marketing budget. You just don't acknowledge it because you're not thinking about all that time that you're on social media. — JenIf I have a thing that I need to do frequently, I will break that down into parts. I'll make a checklist for myself so that every week on a certain day of the week, I check that I did those things. I have it all in front of me. Then I know that whole project is complete. Any project can be broken down first into the larger sections and then you take each section and break that further down into tasks. — ShelleyCan't Miss Resources

• Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
• Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.

Show Notes

0:00 Music and Intro

1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice

• Livecast Life on YouTube
• Images of Portland Rose Festival Dragon Boats
• Jen's new course! Find the Right Marketing Tools for Your Small Business

11:00 Twitter Launching Profile Shops

• Twitter Launches Live Test of New Profile Shops to Display Products In-App (Our take: if you have products and someone gives you space to do it, take advantage of it!)

15:17 How Productivity is Calculated

• No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. - Warren Buffett

26:19 Business initiatives and Breaking Down Tasks

• Checklist Manifesto (book)

32:50 How to Conduct a Time Audit

• If you want to use a time tracker app, use TopTracker (free)

40:09 How We Prioritize Key Tasks

47:11 The "D" word: Discipline

50:27 LinkedIn Profile Video and YouTube Preview Trailer

52:48 Jen Guests on Launch With Words Podcast

• Jen had a fabulous interview on Bridget Willard's podcast, Launch with Words. Bridget is the creator of Launch with Words, a WordPress plugin that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial)

55:10 What You Do With Your Time Matters

Curious About Livestreaming?

• Read Shelley's Wonderful Livestreaming Article

Related Podcast Episodes

• Why is Productivity Important in Business?
• 4 Effective Time Management Strategies to Boost Productivity
• How to Be a Productive Leader

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Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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