Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think! Check out the links and full show notes at www.growyourbrand.com.au
Key discussion points:
1) Australia is now officially back at work
2) What is a value proposition?
3) Why focusing on how to make money can limit your business potential
4) Your customer value proposition
5) The elevator pitch template
Today's questions:
Peter Coultas, LA asks "How do you differentiate your business from your competitors in order to stand out?"
Elynn Quirk, Florida asks: "What are the best practices for segmenting your target market?"
(Remember, you can also submit a question and ask that I not share your last name if you prefer!)
A quote to share:
"What you offer to your market today will probably change - but the reason for making that offer is what will remain the same. In this fast-paced world this is our beacon in the dark - our guiding light that provides us direction as the world rapidly evolves." - Lauren Kress
Next Week's Episode:
Next week (on Monday!) we're going to start transitioning over from pillar 1 to pillar 2 with a discussion on defining your brand personality
Submit a question or get in touch using the links below
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting
Send Lauren an email:
[email protected]You can watch my video on how to use business science to grow your business here.
Ps. If you want to have a listen to the interview I mention in this episode with Dave Clare head to https://link.chtbl.com/Xe-5_XIG
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com