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Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas

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In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.

00:00 Welcome to the Market Year Message Show
00:31 Introduction to Lead Magnets
01:24 The Trojan Horse Analogy
03:04 Common Lead Magnet Pitfalls
04:25 Crafting Effective Lead Magnets
05:15 The Dirty Dozen: 12 Lead Magnet Ideas
09:57 Creating Your Own Lead Magnet
11:25 Key Takeaways and Final Thoughts