Episode 229 (Aaron is based in Australia)

In this conversation with Aaron we explore:

• The value of publishing video to build trust

About our guest, Aaron Witnish:

He started marketing online in 2008 and launched his first agency in 2010.

You can download the free "30 Days in 90 Minutes Content Creation System"

https://contentonly.au/

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Excerpts from this conversation with Aaron Witnish:

It's very fitting that the show is called your intended message, because that ties in beautifully with content creation. The challenge is it has so many moving parts.

Where do you post it? What format do you create? Where do you get the ideas, what tech that you use? And that paralyzes most people into inaction, or there's a fear about being on camera. You're quite vulnerable. When you put yourself online, people can make comments and say things. 

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How do we know which questions to answer for our audience?

Took me 14 years to to find this, and now that I know it's kind of slapped me in the face, but what you do is you take any topic that you might cover with your intended message or in your business, and you just put that keyword or that search into Google.

So let's use a generic example, and we'll say weight loss. So if you put weight loss, type it into Google. Press Enter. All you need to do is scroll down the search a little bit, and there's a section that says people also ask, and that'll have the questions and queries that people are typing in and asking online.

So what you can do is look at the questions that you can add value to and answer, save them to the side, and then you click the down arrow, it'll give you more questions.

You click the down arrow, it'll give you more questions. Then you just take the next topic. So it could be dieting, it could be workouts, it could be nutrition, and then you just keep getting a list of questions that people are asking.

So that way you know what people are searching for online, and you can solve those problems with your content and never. Run out of content ideas with this strategy

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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/