Breaking BizDev

Create, Choreograph, Contract: A Business Development Framework


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Is your BD process disorganized? Disjointed? Nonexistent? 

Consider using this 3-part framework to get your sales back on track. 

In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new business. In this conversation, you'll learn:

  • An overview of "Create, Choreograph, Contract"
  • Why firms should consider creating their own new business
  • The elements of a choreographed sales process
  • The pitfalls to watch out for during contracting

Stay tuned for bonus episodes that go deeper into Create, Choreograph, and Contract.

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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Breaking BizDevBy John Tyreman & Mark Wainwright

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