Ever worked with someone who seems to always spot the risks before you do?

Maybe you've even labeled them negative, paranoid, or too intense—but what if they were actually the Guardian of your team?

In this episode, Amy breaks down the Guardian Archetype—the ones who scan the horizon for danger, ask the hard questions, and protect people and systems from harm before the rest of us know it's coming.

🛡You’ll hear:

• A real-world story of a Guardian in action (and how they saved the day)
• What makes this archetype indispensable in fast-moving teams
• How to distinguish fear-based reactions from strategic foresight
• Why most people misunderstand Guardians—and how to support them better

⚡️ And if you're a Guardian yourself? This episode will feel like a deep exhale. You’re not negative. You’re necessary.

🎧 Tune in to learn how to work with (not against) the energy of Guardians—whether you lead one, love one, or are one.

— This is art of the Archetypes of Change™ Summer Series on Create Magic At Work®.📬 Want to bring the Archetypes of Change™ into your organization? We’d love to work with you. Visit createmagicatwork.net or email Amy at [email protected].

 

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• The Guardian archetype sees potential risks and protects organizational integrity during change.
• Guardians can be misunderstood as resistant, but their concerns are often rooted in deep care and foresight.
• Teams that ignore Guardians risk repeating past mistakes or missing hidden landmines.
• Guardians need to be seen and engaged constructively—not just tolerated.

 

Welcome to the first episode of “Finding Treasures in the Trash” 🗑✨—a brand new mini-series on Create Magic at Work!

Host Cari Jacobs-Crovetto kicks things off with her incredible story: from being nearly blind as a child, to growing up in chaos, to becoming a Forbes-recognized CMO, and ultimately turning inward to do the real work. Cari unpacks what “inner truth work” really means and why digging into your so-called “trash” might be the key to real transformation 💥.

Listen in every month for soul-grounding meditation 🧘‍♀️ and discover how even the messiest moments can lead to unexpected magic ✨.

 

If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to http://www.bravedirections.com/5daystotruth to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you.

Follow along on Instagram @cari_jacobs_sf for more inspiration!

 

Additional Resources: 

Subscribe to Cari’s newsletter - Five Days to Truth

Connect with Cari on LinkedIn

Connect with Amy on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Key Takeaways:

• True transformation begins in the places we often ignore or disown.
• Meditation isn’t just for stress relief—it’s a gateway to awakened awareness.
• “Inner truth work” means facing and integrating the parts of ourselves we resist.
• Spiritual growth and career success are not mutually exclusive—they're intertwined.

Ever been told: “We tried that and it didn’t work”?

Most people hear that as resistance. But what if it’s something else entirely?

In the 2nd episode of the Archetypes of Change Summer Series, Amy Lynn Durham introduces you to the Placeholder archetype—a vital, often misunderstood role in the workplace. You’ll meet Teresa, a steady leader who held her team together during a messy system rollout—not by pushing forward, but by protecting what was already working.

🎧 In this episode:

• What defines the Placeholder Archetype (and why every team has one)
• The real reason “we tried that already” gets said—and what’s hiding underneath it
• How Placeholders create safety, structure, and rhythm in times of uncertainty
• The risks of ignoring their wisdom—and how to engage them in change without steamrolling

This isn’t a personality quiz. It’s a lens for seeing your team—and yourself—more clearly. And it might just change the way you lead your next change initiative.

💼 Ready to bring the Archetypes of Change to your org? Create Magic At Work® offers transformational coaching and team experiences for leaders navigating transition.

🔗 createmagicatwork.net

 

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• Placeholder Archetype: Focuses on stability and thoughtful change, not resistance.
• Grounding Transitions: Placeholders bring practical wisdom and honor what works.
• Shadow Side: Over-reliance can lead to fear, delay, or blocking progress.
• Realism, Not Resistance: Caution often stems from past poor change experiences.
• Leadership Insight: Understanding archetypes boosts communication and smoother change.

In this first solo episode of the Archetypes of Change™ summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace.

Forget the buzzwords. This isn’t about forcing alignment or pushing people to “get on board.” It’s about something deeper: how we each relate to change—and how that’s shaped by our relationship to time itself.

You’ll learn:

• Why change efforts often feel personal (because they are)
• What most leaders miss when they try to “logic” people through transition
• The 5 Archetypes of Change™—and how they show up in every team
• Why giving your people language for how they move through change can transform your results
• How this framework goes far beyond personality tests—and why it matters now more than ever

Whether you’re leading a reorg, rolling out a new strategy, or just trying to hold the center in a rapidly evolving culture—this episode is your grounding point.

🧭 Learn more about executive coaching with Create Magic At Work® and the Archetypes of Change™ at createmagicatwork.net

📩 Reach out to Amy directly at [email protected]

 

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• People don’t resist change—they resist being changed without feeling seen.
• The “Archetypes of Change” reveal instinctive responses to transition based on time orientation.
• Leading change well requires understanding—not forcing—how individuals naturally move through change.
• Executive coaching rooted in these archetypes fosters trust, alignment, and innovation.
• Misalignment during change is often due to misunderstanding, not resistance.

 

In this episode, Amy teams up with executive coach and former psychotherapist Rivka Geoghegan to unpack the real difference between therapy and coaching.

They dive into how each can support your growth, when to choose one over the other, and why so many founders tie their self-worth to their business.

It’s a deep yet down-to-earth convo full of practical wisdom, inner critic callouts, and mindset shifts you won’t want to miss.

 

Additional Resources:

Connect with Rivka on LinkedIn

Visit Rivka’s website – Executive Coach & Therapist

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• Therapy is insight-oriented and focused on healing; coaching is action-oriented and forward-looking.
• A strong sense of self is crucial for founders to avoid tying their worth to the business.
• Being affected by outcomes is natural—but letting those outcomes define you is not.
• A supportive relationship with a coach or therapist can help clarify your needs and direction.
• Your internal narrative—especially your inner critic—shapes your experience of external events.

In this heart-opening convo, Amy is joined by Dr. Mark Rittenberg as they dive into the radical idea that “Leadership is Love” 💖 — and why that matters now more than ever.

From ghosting and cancel culture to forgiveness and human connection, Mark shares powerful stories that will leave you inspired to lead with more courage, kindness, and presence.

It’s not just a talk — it’s a wake-up call for people-first leaders. 💬💡 Listen in and get ready to feel, reflect, and maybe rethink everything you know about leadership.

 

Additional Resources:

Connect with Mark on LinkedIn

Watch Mark’s TEDx Talk - “The Triumph of the Human Spirit”

Watch Mark’s TEDx Talk - Leadership is Love: The Power of Human Connections

Learn more about the Berkeley Executive Coaching Institute

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• Leadership is about love — embodied through presence, empathy, and human connection.
• Ghosting and cancel culture are modern forms of institutional violence that erode trust.
• Real dialogue — especially the uncomfortable kind — is essential for transformation.
• Coaching provides a powerful container for self-discovery and relational healing.
• Kindness, forgiveness, and unconditional positive regard should guide leadership behavior.

Ever feel like your calendar is in charge of you? 🕒

Steve Perkins—former engineer turned executive coach—joins Amy to talk all things purpose, burnout, and time freedom✨. From decoding corporate chaos to sharing game-changing calendar hacks, Steve brings real-talk wisdom and practical magic. Plus, a few unexpected tips that might even level up your relationships ❤️.

Hit play for an energizing convo that'll have you rethinking how you work—and why.

 

Additional Resources:

Become the CEO of Your Calendar!

Take the RootsUp Quiz

Connect with Steve on LinkedIn

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• Block your calendar with intention—start with what matters most.
• Leaders must balance wisdom and compassion to counter burnout effectively.
• The way we connect should be direct, transparent, and rooted in genuine value.
• Work and life are not in competition—when aligned, they can empower each other.
• Purpose isn’t a luxury—it’s a necessity for sustainable success.

Why are women in leadership still labeled “bitches”—and what does that reveal about the systems we work in?   In this bold and honest episode, Amy welcomes executive coach and author Marcy Moriconi to unpack the real message behind her book My Boss Is a Bitch: Changing the Paradigm of Female Leadership.   Together, they unpack the invisible expectations placed on women in leadership, the unspoken patterns we inherit from outdated systems, and the real emotional toll of navigating power as a woman. Marcy shares vivid stories of 'bad apples' and 'good eggs'—and what it looks like to lead with presence, integrity, and the courage to break the mold.

 

Additional Resources:

Connect with Marcy on LinkedIn

Get Marcy’s Book - “My Boss is a Bitch”

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• The phrase “my boss is a bitch” is a symptom of deeper systemic issues—not personal failings
• Women in leadership often feel pressure to be liked instead of respected
• Toxic leadership models get passed down when we don’t pause to question them
• True leadership is grounded in calmness, clarity, and emotional trust
• We don’t have to lead the way, it’s always been done—we get to choose differently

What if the challenge you’re facing is actually the doorway to everything you’ve been seeking? ✨

In this soulful convo, Amy Lynn chats with Peggy O’Neal—coach, speaker, and all-around wisdom dropper—about breaking up with ego goals and tuning into your inner guidance. They dive into the magic of being present, trusting your heart’s desires, and why real security doesn’t come from hustle (spoiler: it’s already inside you 🧘‍♀️).

Big vibes. Big takeaways. Big heart. 💥💡

 

Additional Resources:

Connect with Peggy on LinkedIn

Reach out to Peggy @ [email protected]

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• The distinction between egoic wants and true heart’s desires is crucial for fulfillment
• The ego can never be satisfied—true peace is found by connecting with inner stillness
• Security is an illusion when sought externally—it already exists within
• Conflict can be a doorway to growth when met with curiosity and self-inquiry

In the ✨finale✨ of “The Magic Formula,” Amy Lynn and John wrap it all up with the ultimate leadership flex: serving others from a place of fullness, not burnout.

From frequency alignment to red light therapy, they dive into how conscious leaders can create ripple effects of impact—without draining their energy. This isn’t just about leadership—it’s about legacy 💫

Ready to lead from a place of purpose and presence? Let’s dive in.

 

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

 

Key Takeaways:

• True service stems from abundance, not lack.
• Leadership is a vehicle for soul-aligned contribution.
• Overgiving without energetic boundaries leads to burnout—containers and exchange are vital.
• Investing in holistic employee wellbeing (PEMF, red light therapy) creates sustainable cultures.
• Business can be a regenerative force when aligned with purpose.
• Every action influences the collective frequency field—we're all part of a shared energetic grid.