Guess what we’re talking about today, marketing and marketing and marketing. But we’re gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you’re taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way, lead generation is dead and you’re gonna burn out door knocking and cold calling. To further engrave this into your minds, we’re bringing on Gary Pickren as our guest today. Gary has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process. Three Things You’ll Learn in This Episode The importance of being visual with your communication and why it is so effective How to sound more authentic and why that matters Why podcasting is a great form of content Resources Learn More about Gary Pickren Listen to Gary’s Podcast Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Guess what we’re talking about today, marketing and marketing and marketing. But we’re gonna be talking about a specific kind of marketing call it media, and why you need to be creating it. So probably about a week or two ago, I was on somebody’s podcast, and now he’s on ours. And this guy’s an attorney. He’s a he’s a he’s an a boring attorney. Okay, talking about the most stuffy profession in the damn world. Like anyone in the attorney space. It’s like you get attorneys, you get to doctors, but anyone that wears a suit pretty much all the time, or you would think wears a suit all the time. That’s a very stuffy, stuffy business. Well, Mr. Gary here has taken the concept of creating media around his brand. He’s a real estate attorney in one specific state, but he understands marketing, he understands content creation, he understands communication, and staying in front of people remaining on top of mine, the only way you remain on top of mind is if you create content, otherwise, how the hell do you do it? Everything you do today, guys is content. The posts you make when you’re taking up the ugly carpeting in the fucking basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with big ass views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way lead generation is fucking dead and you’re gonna burn out door knocking dead cold calling dead. I’m telling you guys, it’s common. We’ve been talking about this attraction thing, but I wanted to bring on the most stuffy business and show you how it even works in his damn business. And he’s either due to a video he’s doing in the form of a podcast, this podcast you’re listening to is a form of media. I publish it every Saturday. And as a result, some of you guys, are you gonna call me next week and schedule a demo and spy my shit. And it’s because I’m constantly adding value and want you’re gonna convert sooner or later. I don’t give a fuck what do you think but I’m gonna convert you. Anyhow, let’s introduce our guest, Gary picker the show Gary wants to come in and tell everyone a little bit hello to you. Oh, what’s up, man? First of all, I don’t like attorney so I try to do everything I can to not be like an attorney. And that’s why I like you. I don’t like attorneys either. I hate attorneys. To help wrong with it. You marry an attorney. You made a bad decision already. But yeah, I try not to be anything like an attorney. But Mike, man, I really love being on your show. You are the real estate marketing. Dude, you’re a guru in this. And it is an incredible honor to be with you. And have you on my podcast. Really appreciate it. Yeah, he has a podcast going what tell everyone what that is because they are podcast called dition dirt. And it started really in South Carolina just kind of a podcast talking about things that real estate agents need to know in terms of agency appraisal gaps, multiple offers, a lot of it applied to real estate agents all around the country. But recently, in particular, in the last five or six months, I’ve been very fortunate to meet people like yourself and some other great coaches and other agents that have said, hey, I want to come on your show and talk about some of the crap we do. And it’s kind of taken two sides. Now we do a little bit of the legal stuff and things that agents deal with. But we also hit a lot of the marketing things,

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