In this episode you’ll hear my thoughts on:

• What conversation rates you should be aiming for with your cold contact;

• Why being different is superior to being better (etc);

• Why focusing on this is the key to navigating objections; and

• What the two tactics are for navigate objections.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com