In this episode you’ll hear my thoughts on:
Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
Creating offers, with examples
Creating communities, transitioning from offline to online, and nuances of Facebook Groups
Branding, specifically wearables and interest categories for referrals
Instant demos for increasing sales, and some examples of them
Incentivizing referrals with specific phrasing
Content creation, topics, quantity, length, and finding your voiceSo, listen here as I discuss these!
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