In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE marketers (yes, even SEOs), how to build "content moats" that will still be paying dividends in 2030, and why LLMs will actually make SEO more valuable, not less.

Ross drops some truth bombs about AI scraping the internet that might make you reconsider where you're spending your marketing budget.

• Why product marketing is just one layer of the "marketing onion" (and why that matters)

• The skills every marketer needs to develop if they want that sweet promotion (and bigger paycheck)

• Why your marketing strategy shouldn't mindlessly copy Canva's TikTok—even if it's working for them

• How SEO experts accidentally taught ChatGPT everything it knows (and why Google still matters)

• The "content moat" strategy that will determine which companies dominate in 2030

• Why your CMO should be investing in content and SEO right now (before it's too late)

• How the rise of AI makes SEO MORE important, not less (despite what LinkedIn gurus say)

• The uncomfortable truth: if you can't sell your ideas internally, you're in the wrong job

• How to build "T-shaped" marketing skills (and why you need a capital "I" instead)

  
  

If you want your content to actually drive results five years from now instead of disappearing into the digital void tomorrow, hit play. Ross reveals the distribution-first mindset that separates marketing that works from marketing that wastes.

Show Notes

00:41 Meet Our Guest: Ross Simmonds

03:09 The Evolution of Marketing

05:37 The T-Shaped Marketer

10:03 Distribution First Mindset

14:09 SEO and Product Marketing

18:21 Investing in Content and SEO

24:11 Effective Content Distribution

31:18 Reflecting on Early Challenges

31:58 Embracing AI for Content Distribution

32:39 The Importance of Obsession and Continuous Learning

34:20 Practical Steps to Stay Ahead in AI

36:36 Building and Experimenting with AI Projects

45:55 Sharing Ideas and Overcoming Self-Doubt

49:10 The Power of Experimentation and Content Creation

52:14 Final Thoughts and Future Plans

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