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Create Real Estate Leads on Demand: How to Create Opportunities Instead of Waiting for the Phone to Ring (with Matt Muscat)
In this episode of the Be The Solution Podcast, host Maria Quattrone sits down with Matt Muscat, Marketing Director at Treadstone and a real estate marketing strategist who has worked with 3,500+ real estate agents across the country.
This conversation is a deep dive into how real estate agents can generate leads consistently, even in slower markets — by creating opportunities instead of waiting for the phone to ring. Matt breaks down why most agents struggle, how to fix your calendar first, and how simple daily actions can dramatically increase listings, referrals, and income.
If you’re a real estate agent looking for practical lead generation ideas, better conversations, and more control over your business, this episode is required listening.
What You’ll Learn in This Episode
How Real Estate Agents Actually Create Leads
Matt explains why “just checking in” calls rarely convert and why opportunity-based conversations produce significantly more business. Agents who call with a purpose — a property, a situation, or a reason — see much higher conversion rates.
Why Your Calendar Determines Your Income
One of Matt’s most powerful insights:
“Show me your calendar, and I’ll show you why you’re not getting business.”Most agents don’t block enough time for lead-generating activities they control. Matt recommends dedicating at least 40% of your calendar to actions that directly create opportunities.
The 3×3 Real Estate Lead Generation Strategy
A simple, repeatable daily strategy:
- Choose 3 interesting properties
- Contact 3 specific people about each property
This creates relevance, personalization, and positions you as the market expert — without cold calling or scripts. Over a month, this equals nearly 200 meaningful conversations.
- How to Use Social Media to Generate Real Estate Leads
- Why December Is One of the BEST Months for Prospecting
- Using AI to Practice Real Estate Conversations
Best Quotes
Matt Muscat:
“Stop trying to be the most interesting person in the room and start being the most interested person in the room.”Maria Quattrone:
“There has never been a real estate closing that didn’t start with a conversation.”Guest Information
Matt Muscat
Marketing Director — Treadstone
📍 Michigan
📸 Instagram: @mattmuscat88
📞 Text: 734-306-6430
💼 Services:
- Real estate websites
- Google Ads management
- Marketing strategy for agents & mortgage professionals
🎤 Speaker & trainer for real estate events
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
View all episodes
By Maria QuattroneIn this episode of the Be The Solution Podcast, host Maria Quattrone sits down with Matt Muscat, Marketing Director at Treadstone and a real estate marketing strategist who has worked with 3,500+ real estate agents across the country.
This conversation is a deep dive into how real estate agents can generate leads consistently, even in slower markets — by creating opportunities instead of waiting for the phone to ring. Matt breaks down why most agents struggle, how to fix your calendar first, and how simple daily actions can dramatically increase listings, referrals, and income.
If you’re a real estate agent looking for practical lead generation ideas, better conversations, and more control over your business, this episode is required listening.
What You’ll Learn in This Episode
How Real Estate Agents Actually Create Leads
Matt explains why “just checking in” calls rarely convert and why opportunity-based conversations produce significantly more business. Agents who call with a purpose — a property, a situation, or a reason — see much higher conversion rates.
Why Your Calendar Determines Your Income
One of Matt’s most powerful insights:
“Show me your calendar, and I’ll show you why you’re not getting business.”Most agents don’t block enough time for lead-generating activities they control. Matt recommends dedicating at least 40% of your calendar to actions that directly create opportunities.
The 3×3 Real Estate Lead Generation Strategy
A simple, repeatable daily strategy:
- Choose 3 interesting properties
- Contact 3 specific people about each property
This creates relevance, personalization, and positions you as the market expert — without cold calling or scripts. Over a month, this equals nearly 200 meaningful conversations.
- How to Use Social Media to Generate Real Estate Leads
- Why December Is One of the BEST Months for Prospecting
- Using AI to Practice Real Estate Conversations
Best Quotes
Matt Muscat:
“Stop trying to be the most interesting person in the room and start being the most interested person in the room.”Maria Quattrone:
“There has never been a real estate closing that didn’t start with a conversation.”Guest Information
Matt Muscat
Marketing Director — Treadstone
📍 Michigan
📸 Instagram: @mattmuscat88
📞 Text: 734-306-6430
💼 Services:
- Real estate websites
- Google Ads management
- Marketing strategy for agents & mortgage professionals
🎤 Speaker & trainer for real estate events
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535