A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning.

"If you find yourself reacting, you haven't invested enough time in planning."

Planning starts with creating goals - SMART Goals.

Smart goals are: specific, measurable, achievable, relevant and time-bound. 

In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a specific video goal. 

If you want to create videos with a purpose, listen to this episode. 

Schedule your 90-Minute Video Strategy session with Vicki O'Neill here:

https://www.vickioneill.com/strategy