Sometimes we're just too close to what we do.

Sometimes we need someone else to bring to our attention when we're using jargon.

Sometimes that happens to me. 

This was one of those sometimes. 

I had someone recently say "What are talking about when you say short form vs long form?"

And it hit me:  I've been using language that most people don't understand. 

So today's the day to clarify that.

In this episode, I review the difference between short form videos and long form videos.

I also share why I disagree with Google. And I make up my own term. 

Follow my podcast or SUBSCRIBE on YouTube @VickiONeill

To register for your strategy session, click this link:  https://www.vickioneill.com/strategy

Being new to creating video is no different than being new to starting your own business. 

Well, maybe it's a little different. 

Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us. 

And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen. 

The good news is - each is easily correctable! Here are the 3 mistakes I often see new video creators make. Listen to the episode to learn how to correct each one. 

1. They don't look at the camera - they look at their reflection.
2. They are monotone.
3. They create one, long, continuous video (especially the long form videos)

Do any of these sound (or look) familiar to you? If you are making any of these - or know someone who is - listen to or share this episode. 

Even if you're experienced, #3 will be a good listen.

For more video tips, content ideas, how-to's and information on creating videos for your business, SUBSCRIBE to my YouTube Channel. Use the new feature and search for my handle name:  @vickioneill

You can also follow me on LinkedIn for the same content plus networking. 

If you want to get started with video but don't know where to begin or what type of videos to create, take my Video Creator Quiz to discover your Creator Archetype: https://www.vickioneill.com/quiz

What should you be tracking when it comes to video metrics?

Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales.

She also gives tips on how to increase each metric if you aren't achieving your video content goals.

The link Vicki mentions to sign-up for the 90-minute strategy session is:

https://www.vickioneill.com/strategy

Share this podcast with someone who's creating videos and struggling with getting views, engagement, conversions and sales. 

If you're new here and want more video content, tips, how-to's and inspiration for creating video content across multiple platforms, follow Vicki on YouTube, LinkedIn, Instagram and TikTok. 

Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? 

Maybe it's you who's been saying that. 

If it's you or someone you know, this episode is the place to start. 

In this episode I review 5 videos every business needs to attract and keep their ideal customers. I share 2 ideas for each of the 5 steps from know, like, trust and buy as well as handling objections. 

These videos give you the 'hook' ideas which can also be title names. You can always refer to one of my finding topic ideas resources as well like what I shared in this video: https://www.tiktok.com/t/ZTRQWdhuA/

The links mentioned in this video are:

90-Minute Video Strategy Session with Vicki O'Neill https://www.vickioneill.com/strategy

Discover your Video Creator Archetype https://www.vickioneill.com/quiz

Business Coach, Krista Mollion on LinkedIn https://www.linkedin.com/in/kristamollion/

FOLLOW and SHARE!

A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning.

"If you find yourself reacting, you haven't invested enough time in planning."

Planning starts with creating goals - SMART Goals.

Smart goals are: specific, measurable, achievable, relevant and time-bound. 

In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a specific video goal. 

If you want to create videos with a purpose, listen to this episode. 

Schedule your 90-Minute Video Strategy session with Vicki O'Neill here:

https://www.vickioneill.com/strategy

The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. 

It's not surprising that video ROI is lackluster if no strategy is in place. 

The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go. 

The more detailed and more inclusive of all who are involved along the way encourages others to help you get to where you want to go. 

A video marketing strategy isn't any different. 

This week's podcast episode talks about the stats, what's needed, examples and next steps. 

Be sure to subscribe or follow me wherever you listen to podcasts and if you want to follow along with the videos I'm creating now through the end of November 2022, subscribe to my YouTube channel:

https://www.youtube.com/vickioneill

Video continues to grow in importance from creating brand awareness to user generated content. 

There isn't any other form of media that attracts, entices, engages and converts at the rate video does. 

More businesses are realizing the power of video in attracting new clients, keeping existing clients and even existing clients attracting new clients. 

Those business leaders who already use video in their marketing are already seeing the value and the ROI of video in their marketing content.

The question now is do you? 

Follow along with this podcast as I reveal more video strategies that will help you ramp up your video creation into the new year.

Video should 'snap' into any existing marketing - you might just have to flip your perspective to see how it works. 

I'll show you through this podcast, my videos on YouTube Shorts, Instagram Reels and TikTok. 

Are you following me? If not, my profile is @vickioneill on YouTube and Instagram and it's @vickioneill4 on TikTok. 

Don't be shy. When you connect, send me a DM that you listened to Connect the Dots!

For all my social channels, email and how to work together, go to my website at www.vickioneill.com/card

Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and customers decline. 

If you need to make cost cuts in your business, make smaller cuts across the board. Give your business (and employees) the opportunity to thrive as much as possible during the downturns. 

Video simplicity - it may seem like an oxymoron, but its really not. 

Keep your holiday chaos out of the business this year. I'm inviting you to send me your videos to convert to content that you can use throughout the holidays and beyond. 

How?

Send me a DM on LinkedIn, TikTok or Instagram with the words VIDEO SIMPLICITY and we'll take it from there. 

I'm in the business of making your work life simple.  I will save you you time, anxiety, frustration and reduce the chaos in your business. 

Go to https://www.vickioneill.com/card and choose your method of communicating! 

The two links I mentioned:

Me on my Marketing Rant/Soapbox Episode #145 https://connectthedots.libsyn.com/the-worst-thing-you-can-do-right-now-cut-marketing

Recession Proof Your Business https://youtu.be/C38-2oEC-hM 

REMINDER:  Leave a review for this podcast on whichever platform you're listening on!

In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150. 

Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photographer and a SPECIAL 5-part SERIES with a storyteller (to review how storytelling works in marketing and the various components to make it work for you in your business). 

The links mentioned in this episode:

Discover your Video Creator Type: https://vickioneill.com/quiz

Get Your Video Strategy Mapped for Holiday Sales and into Q1: https://vickioneill.com/strategy 

Vicki on TikTok:  https://www.tiktok.com/@vickioneill4 

You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set.

In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works.

All links mentioned in this episode as well as the other 4 are included in the show notes for this episode which is episode #150 of Connect the Dots at https://www.vickioneill.com/part5

Grab your spot for a 90-minute VIDEO MARKETING STRATEGY session and get your video in place before the holiday chaos, end of year craziness and New Year's resolutions are upon us. 

By the end of this 90-minutes with me, you'll have a complete video marketing strategy that will give you topics, platforms, hooks and CTAs that will get you more visibility, conversion and the ultimate goal - SALES. 

To secure a limited spot for yourself, apply at https://www.vickioneill.com/strategy