Connect the Dots Video Marketing Podcast

Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife.

In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography through today and the 40 Over 40 project, which I participated in.

Listen to this episode to gain more insights into Leon's favorite camera, favorite photo moment and plans with the 40 Over 40 project. 

Leon's website: https://janelleephotography.com/ Leon's LinkedIn: https://www.linkedin.com/in/leonmcdonaldportraitbrandphotographer/

90-Minute Video Workshop:  https://vickioneill.com/videoworkshop

The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience. 

The second more important thing is where they spend time. 

Where they spend time ultimately determines what type of media they interact with and what media options are available to you to reach them with. 

Fortunately, all the social media platform allow video with different time and size restrictions. 

The good thing is - creating videos that grab their attention and engage them to the point they want to continue watching or even better - talk with you!

Having a solid, high value marketing strategy that includes video will set you up for the most success you can to achieving your marketing, sales and business goals. 

If we aren't connected on LinkedIn already, let's change that! Send me a message and let me know you heard it on the podcast. 

https://www.linkedin.com/in/vickioneill/

According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google.

You might be asking why?

Vicki reviews the reasons why as well as what you can do about it.

Join the wait list for the upcoming short form video bootcamp which will include training on TikTok, Reels and Shorts. 

Link to join:  https://www.vickioneill.com/shortform

There are 3 reasons every marketer and content creator should keep in mind with every asset published - and the main one is to create with the intention of repurposing. 

What is repurposing anyway? Content repurposing is using the same piece of content or asset in another format and/or on another platform. This can be in pieces or in its entirety.

The ultimate reason is to save time. The second reason is to reach a new audience. And who doesn't want that?!

Connect with me on LinkedIn to see more on this topic and other content topics related mostly to video:  https://www.linkedin.com/in/vickioneill/

Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients. 

These platforms are not just for kids or teenagers or young people. There are people of all ages, nationalities, backgrounds and business types. 

Chances are high that the people you want to buy from you are already on these platforms - possibly consuming video from others in your industry (dare I say it - your competition!). 

You can't turn the clocks back but you can start today with creating an account on at least one of these platforms. 

Not sure where to start? I can help with that. I help clients like you create a video marketing strategy that works with and enhances their existing marketing efforts. My goal? To make you look like the coolest kid on the block (or coolest business in your industry).

The link I mentioned to apply to work together: https://www.vickioneill.com/quiz 

In this week's epsiode of Connect the Dots, Vicki reviews the differences between short form videos and long form videos PLUS 5 factors every creator and marketer should consider to determine the best video approach to achieving a goal. 

Connect with Vicki O'Neill on LinkedIn to continue learning about video in your marketing and how it can help you achieve better results. 

Show notes are located here:  https://www.vickioneill.com/podcast.  This is Episode #134. 

In this episode, I break down a scenario where I create separate pieces of content from podcast to video to blog to social media and review the amount of time associated with each. Then I review how to drastically reduce your content creation from 8.5 hours to 2.5 hours by starting with video. 

The link to access the Video Success Quiz is in the show notes are at http://www.connectthedotspodcast.com Ep #133 or can be accessed directly at:  https://www.vickioneill.com/quiz

The quiz will provide a personalized plan for next steps you need to take in your video journey whether you're just starting out or need to get more time back in your business. 

When this happens, you create momentum.

Momentum is what's needed to attract, engage and convert your ideal customers. 

Without it, you are more likely to miss out on sales opportunities and leave money on the table. 

In this episode, I review Day 4 of my 5 Day Video Challenge and dive into the scientific side of habit forming. 

Since this is a snapshot of the actual daily challenge in May 2022, I've created a Video Success Quiz that will give you a personalized plan of next steps for you in your business. 

Go to the show notes on http://connectthedotspodcast.com Ep #132 or direct to https://www.vickioneill.com/quiz to get started.

In this episode, Vicki reviews her marketing framework and how video fits into it. If you're just getting started or already creating videos, you need to have a plan for video topics and content distribution. Listen to this episode and access the links mentioned in the show notes here:  https://www.vickioneill.com/podcast Ep #131. 

This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!). 

This is also a portion of Day 2 from the 5 Day Video Challenge. 

Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future. 

All information can be found in the show notes at http://connectthedotspodcast.com Ep #130