Create Smarter

There are always photographers at events. But how do you effectively use the content that you shot? How do extend the shelf life of your event? Why not just post a whole album of photos?

In this episode of the Create Smarter Podcast, Marisa is joined by Phil & Brooklyn to talk about creative and effective ways to use the still photography captured during your shoot or event.

Have you ever seen a marketing technique, trailer, or ad that truly stuck with you? Or one that was so bad it stood out even more? Well, in this episode of the Create Smarter Podcast, Brooklyn puts Marisa and Kyle to the test to see if they can guess which marketing techniques in film and video were bops or flops.

You have heard us talk about how important the hybrid experience is for those who attend your event online rather than in person. The virtual audience's experience is just as important as the people who are in the room for your event.

On this episode of the Create Smarter Podcast, Connor is joined by Phil, Marisa and Kyle as they discuss what you can do to enhance the online viewer's experience while watching your live production. The gang explores real life examples of this in live sports broadcasts as well as dives into what you can add to your live show to keep that hybrid audience engaged and entertained throughout the show.

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Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different!

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Is it worth it to go all in and build a studio in your office? Let the boys at 5 Tool help you answer that question! In office studios can be great create assets to help you put out content that looks good but doesn't break the bank. In this episode of the Create Smarter Podcast Phil, Tyler, and Connor talk about the pros and cons of an in office studio, the equipment options for building one, and how to use it once you make it.

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Join David as he interviews special guest Evan Massoud from FredTV about how he produces sports broadcasting through OBS.

Join Tyler and Kyle as they talk about how companies, brands, and organizations can learn from College Sports. Listen to the boys talk about Deion Sanders' new initiative at Colorado, the impact of announcements on social media, utilizing your company's reach, ad more!

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Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends to watch for in 2023!

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Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled "Tuesdays at Brandeis". Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that went into planning the project, the results of the campaign, and how you can replicate this at your own institution.

Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast by 5 Tool Productions.

In this episode, the squad of Marisa Uluski, Brooklyn Murdick, and Kyle MacNaught expound upon growing trends in social media and video. They break down why authenticity matters and the viewing habits of the upcoming generations.