Create Smarter

From the corporate world to the "Coffey Exchange." We spoke to Teresa Coffey-Gordon about how marketing has evolved, the importance of buyer personas and how giving back is the new black!

There might not be a more interesting field right now than the Cannabis industry. While taboo for for some, its a solid opportunity for others, if you can cut through the red tape. We sat down with Lindsay Roth about starting a company in a brand new field that has plenty of skeptics and criticisms.

There might not be a more interesting field right now than the Cannabis industry. While taboo for for some, its a solid opportunity for others, if you can cut through the red tape. We sat down with Lindsay Roth about starting a company in a brand new field that has plenty of skeptics and criticisms.

They say an entrepreneur will work 80 hours so they don't have to work the traditional 40. That's definitely the case with Mary Ellen Blue. The only difference is she's joined by her whole family. We sat down with Mary Ellen and her son Ben to talk about what its like to run a business with family, managing her kids, and why a coffee shop was what she had her sights on from the beginning.

They say an entrepreneur will work 80 hours so they don't have to work the traditional 40. That's definitely the case with Mary Ellen Blue. The only difference is she's joined by her whole family. We sat down with Mary Ellen and her son Ben to talk about what its like to run a business with family, managing her kids, and why a coffee shop was what she had her sights on from the beginning.

The life of a creative professional seems glamorous, but there's a lot of hard work along the way on the path to working for yourself in a field like photography.  For Keith Greenbaum, owner of Keith Greenbaum Studio, that meant years of learning on the job with more experienced photographers.

We talked to Keith about taking a business from a dream to a reality, the value of putting in the work (even when the pay isn't there), the importance of finding your vision and voice through experience, a couple of horror stories from the road, and some advice for young creatives looking to get started.

The life of a creative professional seems glamorous, but there's a lot of hard work along the way on the path to working for yourself in a field like photography.  For Keith Greenbaum, owner of Keith Greenbaum Studio, that meant years of learning on the job with more experienced photographers.

We talked to Keith about taking a business from a dream to a reality, the value of putting in the work (even when the pay isn't there), the importance of finding your vision and voice through experience, a couple of horror stories from the road, and some advice for young creatives looking to get started.

Whether it's at the Little League World Series to jumping aboard an aircraft carrier, Tom Furcillo of Single Light Media can definitely tell a great story. In this episode of the Create Smarter Podcast, we talk to Tom about the things you don't think about when it comes to starting a business and how brands can and should use video to help tell their story to the world.

Whether it's at the Little League World Series to jumping aboard an aircraft carrier, Tom Furcillo of Single Light Media can definitely tell a great story. In this episode of the Create Smarter Podcast, we talk to Tom about the things you don't think about when it comes to starting a business and how brands can and should use video to help tell their story to the world.

Let's face it, as business owners, it can feel like we're putting out fires rather than running/growing a business. While there are some issues that need to be addressed immediately, there's no need for others to completely derail your day. In the latest edition of Create Smarter, Phil and Tyler share a few stories of how some issues have given them fits over the last few weeks.