Create to Live

Let’s be real—checking your analytics can feel like a gut check. In this episode, we’re taking an honest look at our actual social media numbers and breaking down what they’re telling us.

We share what’s working, what’s not, and how we’re using that insight to pivot and grow as content creators. Whether you're just starting out or deep into the grind, this episode will help you see your analytics as a tool for growth—not a judgment. Let’s learn from the numbers and grow smarter together.

Trying to find the best app to edit your Reels, TikToks, or YouTube videos? We’ve tested a bunch, and we’re giving you the rundown. In this episode, we discuss the top video editing apps for content creators. If you're ready to make content that looks as good as your ideas, this is for you.

As two creators still in the middle of growing our platforms, we know what it’s like to post and wonder if anyone’s really connecting. In this episode, we’re sharing our real-time experience of learning how to build community—not just collect followers—on social media.

We talk about what’s working for us, the lessons we’ve picked up along the way, and how we’re intentionally creating space for real engagement and connection. Whether you're just starting or trying to turn your audience into a loyal tribe, come learn with us as we figure it out and grow together.

Because likes fade, but real community lasts.

Instagram is always testing something new—and this time, it’s Trial Reels. In this episode, we’re diving into what Trial Reels are, why Instagram might be pushing them, and our honest experience testing them out as content creators.

We’ll share what worked, what didn’t, how it affected our reach, and what creators and brands should keep in mind if (or when) they get access. If you’re trying to stay ahead of the algorithm and use new features to grow your page, this episode is for you!

Everyone wants to go viral—but what really happens when you do (or don’t)? In this episode, we’re breaking down our honest thoughts on going viral as content creators. We’re talking about what virality actually looks like, what people don’t tell you, and how it’s impacted the way we create content.

From chasing views to building community, this episode is a real convo about the highs, the pressure, and why going viral isn’t the end goal—it’s just one part of the journey. Whether you’ve gone viral before or you’re still working toward your moment, we’ve got insights and takeaways you’ll want to hear.

In this episode, we’re sharing what we’ve learned so far about negotiating brand deals as content creators. From sending that first-rate email to understanding what we should actually be charging, this is the real, unfiltered journey of learning how to confidently advocate for your value.

Whether you’re a creator just starting or a business wanting to work with influencers the right way, this episode gives insight into the early stages of negotiation, what’s worked for us, and what we’re still learning. It’s all about growing, asking for what you deserve, and learning how to turn content into opportunity.

Just getting started with content creation and wondering how to land your first brand deal? This episode is your beginner-friendly guide to pitching yourself to brands, even with a small following.

We’ll walk you through how to build a strong personal brand, what to include in a pitch, how to find the right contacts, and how to confidently reach out (without waiting to be discovered). If you’re ready to turn your creativity into real opportunities, this episode is your starting line.

In this episode, we go behind the scenes with cohost Chirelle Riley, founder of Bluwall Media Agency, to explore how content creation became the foundation of her growing business. Chirelle shares how she built a brand from scratch, understanding content creation from editing to branding, and how to navigate long format and short format content.

If you're a content creator looking to turn your skills into a sustainable business—or an entrepreneur trying to figure out content—this conversation is your roadmap. Real strategy, real talk, and the story of building something meaningful through media.

In this episode, we sit down with our cohost Jordan Booker—a powerhouse multi-content creator who's turning creativity into a lifestyle. From managing multiple platforms to staying inspired through the highs and lows, Jordan shares real stories, lessons learned, and the mindset that keeps him going.

Whether you’re juggling content types, building your personal brand, or just getting started, this episode will give you practical tips, motivation, and a behind-the-scenes look at what it really takes to grow as a modern creator in 2025

In this special episode, we’re getting real about our own content journeys—where we’ve been, what we’ve learned, and where we’re headed in Q2 of 2025. From growing our audience to building a community and creating content that actually matters, we’re sharing the personal goals driving our strategy this year.

If you’ve ever felt overwhelmed by the pressure to create or unsure of what success looks like for you, this episode will inspire you to define your own goals, stay aligned with your vision, and create with purpose. Let’s grow together.